Advertising Bachelor's Degree Programs

You can learn how to create successful ad campaigns in an advertising bachelor's degree program. Keep reading to learn more about typical curricula and distance learning options. Schools offering Advertising degrees can also be found in these popular choices.

What Will I Learn in an Advertising Bachelor's Degree Program?

An advertising bachelor's degree program trains you to work at an ad agency, publication or broadcast station. You learn how to create advertising campaigns that sell products and promote services through television, radio, Internet and print media. Some programs highlight new media advertising techniques, teaching you to design Web pages and use gaming technology in your work.

The courses in an advertising bachelor's degree program discuss the theories, principles and techniques used in the industry. You learn how psychology plays into consumer behavior, what makes people decide to buy something and how to attract their attention. Concepts like creative thinking, marketing, management, sales and account planning are also discussed. Additionally, you learn about visual communications, research and copywriting.

Can I Learn Online?

Online bachelor's degree programs in advertising aren't common, but you have some options. Many for-profit schools offer online advertising programs. You can also find online programs through non-profit schools, particularly if you want to earn a more general degree, such as business administration or liberal arts. These programs usually allow you to tailor your curriculum to your interests, allowing you to concentrate on advertising and marketing. There are also online master's degree programs if you'd like to pursue a graduate degree while keeping your current job.

What Can I Do With the Degree?

According to the U.S. Bureau of Labor Statistics (BLS), most employers hiring advertising managers seek candidates with at least a bachelor's degree ( You may need to gain experience with a company to become a manager, and a master's degree can often help you advance to higher positions.

A bachelor's degree in advertising provides a solid foundation to your career. In the 2011-2012 PayScale College Salary Report, advertising graduates were reported to have a median starting salary of $35,500 and a median mid-career salary of $65,700.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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