Advertising Classes

By taking advertising classes, you can learn how to create, package and sell compelling campaigns and compete in a rapidly changing industry. Keep reading to find out how. Schools offering Advertising degrees can also be found in these popular choices.

How Can I Use Advertising Classes in My Career?

If you plan to work in advertising, you'll typically specialize in creative or account management. On the creative side, you'll generate ideas, write copy and design artwork for ads, so taking classes that enhance your writing, design and production skills can prepare you for an entry-level job as a junior copywriter or assistant art director. By completing coursework in advertising classes, you can also build a portfolio of work, which may help you get your foot in the door at an agency.

In account management, your focus will be on bringing in new accounts, interacting with clients and overseeing media buys. Taking advertising classes in marketing strategy, consumer behavior, market research and brand management can help you develop effective campaigns for your clients. While some schools offer a bachelor's and master's degree in advertising, a degree program in business administration with advertising coursework can also prepare you for a career in account management.

How Can I Earn An Advertising Degree Online?

Some schools give you the option of pursuing an undergraduate or graduate degree in advertising entirely online, while other programs offer a combination of on-campus and online courses. Online advertising classes are also offered as part of degree programs in related areas, such as communications and media studies or as part of various multidisciplinary undergraduate degree programs. You'll also find online advertising classes offered as part of continuing education and extension programs leading to a certificate in a related discipline, such as marketing.

In online study you may often view lectures and participate in class discussions and group projects when it's convenient for you, via Web conferencing and e-mail; however, you'll often be expected to complete assignments, take exams and turn in projects by specific dates. To take advertising classes online, you'll need a computer with high-speed Internet access. Design classes may also require a scanner, color printer, digital imaging equipment and software such as Adobe Creative Suite.

What Do Classes Cover?

Advertising classes emphasize writing, presentation skills, teamwork, problem solving and the ability to meet deadlines. If you're pursuing a bachelor's degree in advertising, your core curriculum may include introductory courses about how the advertising industry works, as well as classes in campaign strategy, media planning and advertising ethics. If you're pursuing a creative advertising career, you may also take courses in copywriting, advertising design, art direction and digital production. Some schools also offer specialized courses in global, interactive, political and nonprofit advertising.

At the master's degree level, you'll study theories and practices of advertising, conduct research into consumer behavior and analyze advertising's effect on society and the economy. You may also develop and present a special project, such as an advertising campaign, as your thesis.

Many undergraduate and graduate level advertising classes reflect recent changes in the advertising industry, combining traditional skills with the latest technology you'll need to create ads, reach consumers and measure a campaign's success. Course topics include:

  • Graphic design
  • Computer art
  • Commercial production
  • Brand enhancement
  • Interactive advertising
  • Project management
  • Media planning
  • Social media marketing

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

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