Online Bachelor's Degree in Advertising
Check the availability of online bachelor's degree programs in advertising, and find out how these programs work. Explore some of the course topics you'd study as an undergraduate advertising student. Check the employment outlook and salary potential for the advertising field. Schools offering Advertising degrees can also be found in these popular choices.
Can I Earn a Bachelor's Degree in Advertising Online?
While online bachelor's degree programs in advertising are not that common, there are some options available. You can enroll in an entirely online bachelor's degree program offered through a for-profit university, or you can apply to an online liberal arts degree program at a non-profit school that allows you to customize your coursework to focus on advertising. You can also find programs that give you the chance to complete your first two years of general education classes online.
During an online advertising-related bachelor's degree program, you typically participate in class discussions, view lecture slides and complete readings on your own time, but assignment deadlines and exam dates still apply. Computer technology requirements vary by school, but a reliable Internet connection, an antivirus program and word processing software are often needed.
|Common Courses||Consumer behavior, fundamentals of advertising, brand strategy, account planning, public relations|
|Key Skills||Desktop publishing, graphic design, graphic layout, copywriting|
|Job Outlook||9%* (for advertising, promotions, and marketing managers)|
|Average Salary||$123,450* (for advertising, promotions, and marketing managers)|
Source: Bureau of Labor and Statistics
What Will I Learn?
An online advertising bachelor's degree program prepares you to work at advertising agencies or corporate advertising departments. You'll become familiar with primary media outlets, including newspapers, television, magazines, radio stations and the Internet. You also learn how corporations communicate to the public and attract customers through advertising campaigns.
The courses you take cover advertising research, marketing principles, advertising literacy, media approaches and ad campaign planning. Advertising strategies, creative principles and design methods can also be discussed during this program. Additionally, you may gain skills in desktop publishing, graphic design, design layout and copywriting.
What Is the Job Outlook?
A bachelor's degree program prepares you for entry-level and management careers within the field of advertising, though a working knowledge of computers and the Internet may increase your job prospects, according to the U.S. Bureau of Labor Statistics (BLS). The BLS also reported that the advertising field is lucrative, but quite competitive and you can expect to work long hours and spend time traveling (www.bls.gov).
The advertising, promotions, and marketing manager industries employed 225,200 people as of 2014 and employment is expected to grow by nine percent from 2014-2024, according to the BLS. This agency also reported that the median annual salary for advertising managers was $123,450 as of May 2014.
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