Online Bachelor's Degree in Strategic Sales

An online bachelor's degree program in marketing or management can teach you to reach potential customers using marketing strategies. Read on to see program overviews and how online learning works. Find out what you'll study, and see what your career prospects are after graduation. Schools offering Sales & Marketing degrees can also be found in these popular choices.

What Is a Bachelor's Degree in Strategic Sales?

While there are no online bachelor's degree programs in strategic sales, you can enroll in an online degree program in marketing or management. In your program, you will learn about strategic sales marketing techniques you'll need to compete in the world of sales and advertising. The foundation of your online program will be courses that teach real world marketing and selling skills. You may also be able to pursue an internship where you can test your knowledge and gain hands-on experience. Your degree may prepare you for a future in sales, marketing and management.

Technology RequirementsStudents should have access to an updated computer and high-speed internet. Some programs may require specific software.
Common CoursesCommunication, consumer behavior, marketing, retailing, sales management
Possible CareersSales manager, retail sales supervisor, marketing manager, sales representative
Median Salary in May 2014*$55,020 (for sales representatives), $110,660 (for sales managers) and $127,130 (for marketing managers)

*Source: Bureau of Labor and Statistics

How Does an Online Program Work?

If you are currently working or have a busy schedule, then an online program may be right for you. Online programs are similar to on-campus programs, requiring you to complete coursework, listen to lectures and take tests. The difference is that online programs are generally more flexible, allowing you to access class material anytime throughout the day. Through discussion forums, you can ask questions and discuss material with your professors and classmates.

If you do choose to enroll in an online program, you must first make sure that you have the appropriate technology required for the course. This includes the appropriate software and hardware. You should also check to make sure that the school you apply to is accredited, because some online programs are offered by unaccredited schools. A final thing to keep in mind when enrolling in an online program is that you will be responsible for all of your own work, so you should be able to keep yourself motivated.

What Classes Will I Take?

You'll take a variety of classes that focus on different aspects of business and selling. In order to become an effective sales professional, you must learn how to research your target audience. You must then learn how to meet the needs of those individuals or pique their interest in your product. Some classes that you may take that will teach you these principles include:

  • Communication
  • Consumer behavior
  • Marketing
  • Retailing
  • Sales management
  • Selling

How Will My Degree Help Me?

One option is to move on to graduate school and pursue a master's degree in business or marketing. Alternatively, you can look for employment directly after completing your bachelor's degree.

According to the U.S. Bureau of Labor Statistics, some jobs you may qualify for include retail sales supervisor, sales manager, marketing manager and sales representative (www.bls.gov). According to the BLS, sales representatives working in wholesale and manufacturing earned a median salary of $55,020 in 2014; sales managers earned $110,660 and marketing managers earned $127,130

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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