Business Marketing Degree Programs

Business marketing degree programs can prepare you for an advertising, public relations, or marketing career. Learn about degree programs, common coursework and career options for graduates. Schools offering Marketing degrees can also be found in these popular choices.

What Types of Degrees Are Available?

Many colleges and universities offer business programs that have several different concentrations, including marketing. Associate's, bachelor's and master's degree programs in marketing are available. An associate's degree program can provide you with an introduction to the principles of marketing, computer business applications and advertising. A bachelor's degree program provides a more thorough examination of marketing strategies for businesses and companies.

You can also study business marketing at the graduate level in a master's degree program. A master's degree program requires you to have a bachelor's degree, and some programs may specify a major in marketing or another relevant subject.

Degree Types Associate's, bachelor's, and master's degrees
Online ProgramsAvailable at the undergraduate level
CourseworkWord processing, business math, advertising, retailing
CareersPromotions, advertising, public relations, sales management
Outlook and Salary Range 9% growth (2014-2024)*, $43,783 - $144,817 (for directors of sales and marketing)**

Sources: *Payscale.com, **U.S. Bureau of Labor Statistics

Are Online Programs Available?

Some universities offer associate's and bachelor's degree programs online. Online business marketing programs focus on the same topics as on-campus programs. In order to participate in an online program, you need a computer and Internet access. Some programs require you to meet online at specified times, and others allow you to work at your leisure.

What Kind of Coursework Will I Take?

Undergraduate programs provide an introduction to business marketing concepts. Some courses you might see in your curriculum include:

  • Word processing
  • Business math
  • Business communications
  • Advertising
  • Retailing
  • Organizational behavior

In a graduate program, you focus on many of the same topics but with a more intensive concentration. Some course topics might include:

  • Market research and strategy
  • Business law
  • Consumer behavior
  • Customer relations
  • Financial analysis

What Can I Do with My Degree?

You could find a career working for non-profit and for-profit organizations, government agencies and various media outlets. You could become a director of sales and marketing. Payscale.com reported that the average annual salary for this position ranges from $43,783 - $144,817, as of January 2016. The U.S. Bureau of Labor Statistics (BLS) predicted that employment for advertising, marketing, promotions, public relations and sales managers would increase by 9% between 2014 and 2024 (www.bls.gov).

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

Popular Schools

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