Communications Management Degree and Course Facts

Professionals in communications management facilitate communication between a business and other companies or the public. Learn what you'd study in a bachelor's or master's degree program in communications management, and find out if you can take online courses in this field. Get more info about job opportunities in communications management. Schools offering Communications degrees can also be found in these popular choices.

What You Need to Know

In a communications management program, you can expect to develop leadership skills while studying principles of marketing, information management and public relations. Programs at the undergraduate level are introductory, while those at the more common master's level are typically intended for working professionals.

Degrees Bachelor's, Master's
Courses Intercultural Communication, Public Relations, Legal Issues in Communication Management, Organizational Communication, Communication Management Research Methods
Online Available partially or completely online at the master's level

What Communication Management Programs Are Available?

Communication management programs can be found at the bachelor's or master's degree levels. At the bachelor's level, these programs are sometimes offered with a focus on either the technology or design sides of communication. In programs that place an emphasis on technology, you can expect courses in electronic publishing, telecommunications and wireless technology. Programs that focus on graphics and design will have courses relating to website design, print media and layouts.

Master's degree programs in communication management may offer a variety of specific courses to meet your interests and needs, such as management techniques, marketing or business topics. You can expect to complete a capstone project, which will likely involve research into the role of media and technology in the modern world.

What Will I Study?

The field of communication management has close ties to the business world. As a result, programs are interdisciplinary, with courses in communication, business and leadership. Graduates are prepared to act as organized leaders with knowledge in how to communicate effectively and motivate others. Though specific courses will vary, you may expect to study the following topics:

  • Mass media
  • Communication strategies
  • Project management
  • Media demographics
  • Organizational communication

What Should I Look For in a Program?

You may want to consider programs in which you can apply your learning in the classroom to the real world through a capstone field experience. You can expect to work in cooperation with your school's faculty and a corporate sponsor. In the field, you may create communication plans and discover how to implement management techniques.

What Distance-Learning Options are Available?

Distance-learning options for communication management programs are more common at the graduate level. In a master's degree program, you may have the opportunity to combine online and on-campus courses or earn the entire degree online. Many online programs strive to establish student interaction and participation despite the distance, so you will probably take part in virtual group projects and class discussions. You can talk with your instructors through e-mail or online messaging systems.

What Careers Can I Pursue?

Your career choice will be influenced by the specialization you choose. You may find work dealing directly with the public or working internally on marketing plans and communication coordination. You can find jobs in corporate businesses, nonprofit organizations and universities. Possible job titles include the following:

  • Marketing analyst
  • Project manager
  • Communication specialist
  • Consultant
  • Media director
  • Brand strategist

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

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  • Johns Hopkins University

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