What Are My Career Options in E-Commerce?
Find out about the types of jobs you could pursue in e-commerce. Read on to learn more about career options along with job duties and salary information. Schools offering E-Business Management degrees can also be found in these popular choices.
What Career Choices Are There in E-Commerce?
E-commerce includes three different, but interdependent, career options: market research analyst, Web developer and computer systems analyst. Market research analysts forecast the trends in sales and produce reports based on their findings for companies to utilize going forward. Web developers create and test Web pages and applications, monitor site traffic and ensure the site can handle it, and work with clients and graphic designers to make sure the site's pages meet their visions. Computer systems analysts choose and configure new hardware and software, as well as test existing systems and find ways to improve their efficiency.
The following chart provides an overview of what you need to know about entering each field.
|Market Research Analyst||Web Developer||Computer Systems Analyst|
|Degree Required||Bachelor's degree||Bachelor's degree||Bachelor's degree|
|Education Field of Study||Marketing, statistics||Multimedia design, HTML||Computer science|
|Key Responsibilities||Track market trends and visitor use||Design websites||Maintain websites|
|Job Growth (2014-24)||19%*||27%*||21%*|
|Annual Median Salary (2015)||$62,150*||$64,970*||$85,800*|
Source: *U.S. Bureau of Labor Statistics
What Are My E-Commerce Job Options?
If you specialize in e-commerce, you translate a brick-and-mortar sales environment to the Web. This means you take a traditional business online. Today, many marketing and sales jobs have e-commerce counterparts, but you need to know more than just computer basics to run an online storefront. You can choose from e-commerce analysis, Web design and administration jobs.
What Duties Would I Perform as an E-Commerce Market Research Analyst?
As an e-commerce analyst, you use your knowledge of business, information technology and marketing to assist your company in implementing and maintaining a successful e-commerce website. Your job is to evaluate the user and business needs and convey them to the design team for implementation. You evaluate search engine optimization (SEO) effectiveness by analyzing your company's website statistics. Other job duties include monitoring competitors, collaborating with advertisers and performing trend analysis. The U.S. Bureau of Labor Statistics reported that the annual median salary for e-commerce marketing analysts was $62,150 as of 2015 (www.bls.gov).
What Would My Web Design Responsibilities Be?
Web designers represent the creative leg of e-commerce careers. In this role, you blend programming, graphics, multimedia and design skills to achieve an engaging and functional website. You work with management and other development team members to evaluate and refine technical and visual requirements while maintaining site usability. You pay attention to technology and programming trends to keep your company's site design fresh and relevant to customers. The BLS reported as of 2015 that Web developers earned an annual median salary of $64,970.
What Would I Do While Working in Web Administration?
Web administrators are responsible for the daily maintenance and support of the company's Web servers. You maintain the servers by updating software and hardware as needed. You troubleshoot and correct server performance issues. You're also tasked with developing, performing and testing the backup and data recovery processes. In smaller environments, Web administrators might also update website links, text and graphics. Computer system administrators in general earned an annual median salary of $85,800 in 2015, according to the BLS.
What Are Some Related Alternative Careers?
Those looking to work in similar fields might consider careers as public relations specialists, database administrators or information security analysts; each career requires a relevant bachelor's degree. Public relations specialists craft an image for their organization that paints it in the best light possible. Database administrators create secure areas for a company to store confidential information such as financial records, and information security analysts ensure that proper safety measures are in place in the event of a cyberattack on a given company or organization.
To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below: