Fashion Marketing Bachelor's Degree

A fashion marketing bachelor's degree can start you on the path to a fashion career, where you can spend every day working in a field you're passionate about. Learn about programs, courses, experience requirements and career options you'll be prepared for. Schools offering Fashion Design & Merchandising degrees can also be found in these popular choices.

What Is a Fashion Marketing Bachelor's Degree Program Like?

Fashion marketing bachelor's degree programs immerse you in the fashion industry through classes, field trips and internships. You'll typically have an opportunity to interact with fashion executives and industry insiders. Your studies could be part of a fashion marketing, fashion merchandising, fashion management or similar degree program.

Often, fashion marketing bachelor's degree programs are located in places like New York and Los Angeles, but there are some offered at schools located between the coasts. Online learning options are rare in fashion marketing at the bachelor's degree level, but they are available from a few select institutions. Alternatively, you might be able to complete some of the general education courses required for your bachelor's degree online.

Learning Environment Traditional classroom and online degree options available
Common Courses Textiles, international trade, inventory management, styling, consumer behavior
Additional Opportunities Internships, study-abroad programs, cooperative education programs
Possible Careers Visual merchandiser, merchandising assistant, accounts manager, market researcher, trade show organizer

What Courses Can I Take?

Required fashion marketing courses usually cover business concepts related to the apparel and lifestyle fashion industry, such as consumer behavior, retail practices, inventory management, international trade and fashion buying. You might study marketing quality analysis, financial planning and problem-solving specific to the field. Your courses could cover fashion-related topics, such as textiles and styling. You might learn how to predict fashion trends and promote the products you represent. Some fashion marketing degree programs allow you to specialize in a sub-field of fashion marketing, such as advertising, entrepreneurship or operations management.

What Off-Campus Experiences Might I Have?

Many fashion marketing bachelor's degree programs require some kind of hands-on, off-campus work experience, such as study-abroad programs, internships, cooperative education programs or other fieldwork opportunities. Study-abroad programs usually take place in one of the major international fashion centers, such as Paris, France or Florence, Italy.

Internships allow you to learn first-hand about fashion retailing or buying department operations. Your fashion house experience is generally intended to complement any degree concentrations available in the program. In some cases, your school arranges your internship, though others require you to secure your own position. These experiences might take place during school breaks or over the course of a semester or summer term. Field trips are often a part of your regular courses.

What Can I Do with This Degree?

Creative- and business-oriented careers are possible with a degree in fashion marketing. Your curriculum could prepare you for a corporate executive training program in the fashion marketing field. You could get a job as a merchandising assistant or analyst, a market researcher or representative, accounts representative or manager, visual merchandiser, fashion trade show organizer or event planner.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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