Online Bachelor's Degree in Fashion Marketing

Online fashion marketing degree programs often use a hybrid format at the bachelor's level, combining online coursework with in-person internships. Read more about how these programs work, and explore the typical curriculum. Review the jobs you could pursue after earning your bachelor's degree in fashion marketing, and check the salary potential for marketing managers. Schools offering Fashion Design & Merchandising degrees can also be found in these popular choices.

What Does an Online Fashion Marketing Bachelor's Degree Program Involve?

An online bachelor's degree program in fashion marketing can help you learn the basics of marketing and how to successfully apply these skills to the fashion industry. You can learn in a flexible environment and complete your degree while still working. Retail experience is often vital to a successful career in the fashion industry. You may need to secure an in-person internship during the course of your online studies.

Program FormatMostly online, but internship may be required
Common CoursesProduct development, brand marketing, event promotion, marketing research
Career OptionsAdvertising agent, event planner, merchandiser, buyer

What Can I Learn?

Once you are enrolled in a fashion marketing online bachelor's degree program, you can learn about the fashion industry, sales, marketing and retail management. Fashion combines creativity with business practices, and you can learn how to successfully manage all aspects of the field. You need to understand brand development, sales promotions and trend analysis. Courses in these programs often cover:

  • Marketing research
  • Media planning and buying
  • Sales and event promotion
  • Brand marketing
  • International marketing and management
  • Product development
  • Retail sales promotion
  • Event and fashion show production
  • Sales and persuasive techniques

Upon completion of this degree program, you should be able to identify current and new trends in the fashion industry and promote them in an aesthetically pleasing manner. You should also be able to market new products, concepts and ideas to various audiences. If you work in retail, these skills can be critical in teaching you how to advertise and promote the current fashions in order to make sales.

What Kind of Jobs Can I Have?

A bachelor's degree in fashion merchandising can open up a variety of opportunities in the industry. You could become a fashion marketer, merchandiser, advertising agent, event planner, buyer or store planner. Entry-level jobs at department stores, designers' showrooms and clothing stores are common. According to the U.S. Bureau of Labor Statistics, marketing managers in all fields made a median wage of $127,130 during May 2014 (www.bls.gov).

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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