Fashion Merchandising Bachelor's Degree

Learn about bachelor's degree programs in fashion merchandising, including topics you'll study and online degree options. Also learn about career possibilities in the fashion industry. Schools offering Fashion Design & Merchandising degrees can also be found in these popular choices.

What Is a Fashion Merchandising Bachelor's Degree Program?

You saw those funky new boots in the shoe store window. Do you wonder why those boots made it and others didn't? It's just business. Certain trends flourish because there are people who push them to do so. These people are fashion merchandisers, and they are trained in how to create a market for consumers. Fashion merchandisers learn how to predict which trends will take off by analyzing consumer patterns and monitoring trendsetters, such as celebrities and fashion designers. Fashion merchandising bachelor's degree programs can teach you these skills and prepare you to work on the business side of the fashion world.

Skills LearnedCreating markets, analyzing trends and consumer patterns
Course TopicsTextiles, predicting trends, retail principles, marketing and contemporary fashion
Online RequirementsMay require Microsoft Office and other software
Career OptionsProduct developer, buyer, consultant, retail manager or store planner

What Classes Could I Take?

In order to prepare you for a career in fashion merchandising, your institution's curriculum may include classes in fashion, marketing and business concepts. In some cases, you may be required to complete a business minor in addition to your fashion merchandising major. Some programs may recommend that you take part in a study abroad program or internship to gain practical experience. Beyond general education requirements, such as English, math and social sciences, you may encounter classes in:

  • Computer technology for fashion
  • Introduction to the fashion industry
  • Contemporary fashion
  • Textiles
  • Marketing
  • Art history
  • Visual merchandising
  • Predicting trends
  • Consumer behavior
  • Retail principles

May I Earn My Degree Online?

If you have commitments that prevent you from finding the time to attend an in-person program, you may find bachelor's degree programs in fashion merchandising offered online. If you choose to complete your degree in a distance-learning format, you may be required to own certain software programs, such as Microsoft Office, and meet other technical requirements.

What Could I Do After I Graduate?

After graduation, you may obtain work as a buyer, fashion-marketing consultant, product developer, store planner or retail manager. An internship may help you find employment after you graduate because you'll have valuable experience and professional references within the industry.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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