Food Marketing Bachelor's Degree
Learn more about earning a bachelor's degree in food marketing. You may take courses in consumer behavior and marketing strategies to get a better sense of how the industry works. Plus, internship opportunities are available in your desired specialization. Schools offering Marketing degrees can also be found in these popular choices.
What is a Food Marketing Bachelor's Degree?
With all the options available to consumers for their nutritional consumption, it is no wonder there is a division of marketing specific to the food industry. While some aspects of a food marketing bachelor's degree may resemble those of a nutrition program, your studies will mainly focus on learning how to effectively convey information and sell products to the both consumers and businesses. Some programs may include additional focuses, such as agribusiness or consumer packaging.
You can generally expect a bachelor's degree program in food marketing to take an average of four years to complete, with about 120 credit hours required for graduation, including core requirements and prerequisite classes. You may be expected to complete an internship in the food marketing or agribusinesses industry as part of your graduation requirements. Some programs involve study abroad programs in their curriculum in order to provide a global view of food consumption and behavior patterns.
|Program Requirements||Includes an internship and study abroad opportunities|
|Common Courses||Food industry overview, consumer behavior, buying patterns, and marketing campaigns|
|Career Options||Market analyst, facility manager, purchasing agent, and sales representative|
What Could I Learn?
You may learn how the food production industry works, from the farm to the shelf and everything in between. Food marketing involves understanding the entire process. For example, you will have a better idea of how to market environmentally-friendly food if you understand the specific processes that food companies use to produce specific items.
You may also learn how the packaging of food effects the consumer's decisions. Consumer behavior and buying patterns are commons course topics in food marketing programs. You may learn how to synthesize all this information to design effective marketing campaigns for various food wholesalers, farms, distribution centers or other food-industry competitors.
What Could I Do After Graduation?
You may find positions in the food industry, in sales and marketing departments, wholesale and distribution centers, or retail management. According to the U.S. Bureau of Labor Statistics, the food manufacturing business is expected to see no change between 2014 and 2024 (www.bls.gov). This means you may expect to encounter stiff competition from additional graduates in food marketing, as well as business management and general marketing.
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