How Can I Learn Customer Communications?

If you are personable and want to develop strong marketing, advertising and public relations skills then a career in customer communications may be ideal. You will use your education and training to provide information to clients and measure communication performance for your company. Schools offering Communications degrees can also be found in these popular choices.

Customer Communications Defined

Any business that provides goods or services has a vested interest in keeping customers satisfied. Good customer communications helps ensure repeat business, as well as targeting new customers. As a customer communications specialist, you will engage in activities ranging from writing marketing materials and customer survey forms to preparing statements for sales departments. You can prepare to become a customer communications professional by studying a communications-related field, such as advertising or public relations, as well as completing on-the-job training.

Important Facts About Costumer Communications

Communications Advertising Public Relations
Common Courses Interpersonal communication, human behavior, political communication Business, rhetoric, communication and culture Journalism, mass communication, writing
Degree Levels Bachelor's degree, master's degree Bachelor's degree, Master's degree Bachelor's degree, master's degree
Online Availability Some full degree programs available Some full degree programs available Some full degree programs available
Possible Careers Sales representative, manager, account executive Event planner, web designer, creative director Media planner, copywriter, media relations

Career Options

Some companies need professionals to fill supervisory or managerial roles in customer communications, while others include customer communications as part of a marketing, advertising or public relations position. You may also find that companies use the customer communications title for professionals who field correspondence between customers and the company. These options may be more closely related to entry-level customer service positions.

Degree Programs

Many employers prefer prospective customer communications professionals with related associate's or bachelor's degrees. Because a customer communications specialist uses a range of skills, you may not find all of your training in just one degree program; however, communications, advertising, public relations or similar programs provide a foundation for on-the-job training.

Communications

In today's world, communication is becoming increasingly multimedia. A communications major program, which can focus on either speech or media, is designed to introduce students to effective communication techniques. Through a speech communications program, you will study topics like public speaking, nonverbal communication and rhetoric, while a media program can offer you instruction on types of media, their functions and ethical ramifications of their use.

Advertising

In an advertising degree program, you can learn how to move a customer to purchase goods or services from a company. Classes cover mass communications, ethics, copywriting, media sales and sales communications. If you are hired for a customer communications position, you will then be able to ensure that the company's advertising programs are reaching customers.

Public Relations

Public relations is often linked with advertising, although public relations tends to have a broader scope. In a public relations program, you will learn about a variety of topics, including speechwriting, media planning, statistics and marketing. These skills are useful in customer communications positions because you will be able to help structure how customers view your company.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

Popular Schools

  • Johns Hopkins University

    Johns Hopkins University responds quickly to information requests through this website.

    Popular programs at Johns Hopkins University:

    • Master
    • Certificates

    Online Programs Available

  • Ashford University

    Ashford University responds quickly to information requests through this website.

    Popular programs at Ashford University:

    Online Programs Available

  • Full Sail University

    Full Sail University responds quickly to information requests through this website.

    Popular programs at Full Sail University:

    Online Programs Available

  • Purdue University

    Purdue University responds quickly to information requests through this website.

    Popular programs at Purdue University:

    • Master
    • Certificates

    Online Programs Available

  • The Art Institutes

    The Art Institutes responds quickly to information requests through this website.

    Popular programs at The Art Institutes:

    • Master
    • Bachelor Degrees
    • Associate Programs
    • Certificates

    Campus Locations:

    • Virginia: Arlington
  • Northcentral University

    Northcentral University responds quickly to information requests through this website.

    Popular programs at Northcentral University:

    • Master

    Online Programs Available

  • Indiana Wesleyan University

    Indiana Wesleyan University responds quickly to information requests through this website.

    Popular programs at Indiana Wesleyan University:

    • Bachelor Degrees
    • Associate Programs
    • Certificates

    Online Programs Available

  • Colorado State University Global

    Colorado State University Global responds quickly to information requests through this website.

    Popular programs at Colorado State University Global:

    • Bachelor Degrees

    Online Programs Available

  • Saint Joseph's University

    Saint Joseph's University responds quickly to information requests through this website.

    Popular programs at Saint Joseph's University:

    • Certificates

    Online Programs Available

  • Penn Foster Career School

    Penn Foster Career School responds quickly to information requests through this website.

    Popular programs at Penn Foster Career School:

    Online Programs Available

  1. 1
  2. 2
  3. Next »