How Can I Work in Corporate Advertising?

Do you like creating eye-catching images or catchy phrases? What about researching public opinion or overseeing client accounts? You may want to consider a career in corporate advertising. Obtaining a bachelor's or master's degree and completing an internship may help you land the type of position you seek. Schools offering Advertising degrees can also be found in these popular choices.

Pursuing a Career in Corporate Advertising

Advertising firms work with companies to develop and implement a media campaign to boost sales of a product or service or promote the company overall. Advertising campaigns can include print, radio, television and Web media. Advertising is an industry that encompasses a number of fields, such as account management, art design, copywriting, and market research. People working in advertising often hold at least a bachelor's degree, although a master's degree is more common for those in management positions. If you're interested in working in corporate advertising, the first step is to determine what kind of corporate advertising work you'd like to do.

Important Facts About This Occupation

Mean Salary (2014) $114,700 (for advertising and promotions managers)
Job Outlook (2012-2022) 7% (for advertising and promotions managers)
Work Environment Office setting
Similar Occupations Sales agents, editors, financial managers, public relations

Source: U.S. Bureau of Labor Statistics

Employment Possibilities

As a corporate advertiser, you may work in one of many positions, depending on your area of interest and field of expertise. Such roles include:

Account Management

Account managers work with clients to oversee all aspects of the ad campaign and ensure it's running smoothly and on time. Entry-level positions typically require a bachelor's degree in business administration, marketing, or advertising. Many degree programs offer concentrations such as product and brand management or advertising. Completing an internship could help you gain the necessary experience to acquire an entry-level job. You might need a master's degree in business administration or advertising if you're interested in an upper-level management position.

Art and Graphic Design

Art directors develop marketing or advertising concepts and layouts. This is typically done within a team environment, but art directors generally oversee the designers and supervise layouts and photo or video work for ad campaigns. Graphic designers create the images used for the campaign.

A bachelor's degree isn't necessarily needed for entry-level advertising design positions, although some jobs, including assistant art directors, may require a minimum of a 2-year degree in advertising art and design or graphic art. Within some art or graphic design programs, advertising concentrations are available. It's common for these degree programs to require a portfolio for entry into the program. You could also be asked to present a portfolio when applying for a job in corporate advertising.


Copywriters work with art directors to come up with tag lines and write the text or script for an advertising campaign, whether it's a print, online, or television ad. To break in, you may need a bachelor's degree in journalism, English, marketing, or a similar discipline, although this may not always be a job requirement. An internship in a relevant field may give you the opportunity to write copy as well as build a portfolio of clips that could help you obtain an entry-level position.

Market Research

Market researchers conduct surveys and interviews to compile data on the public's perception of a product or company. This area of corporate advertising requires the ability to gather and analyze data and then communicate the findings. You should have an aptitude for mathematics as well as strong communication and writing skills. Entry-level market research positions in corporate advertising usually require a bachelor's degree, usually in statistics or marketing and some relevant experience. Upper-level positions can involve monitoring research activities on a long-term basis or wider scope than entry-level market researchers typically cover.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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