MBA in Customer Relationship Management

With an MBA in Customer Relationship Management, you can help manage the way a company markets their products and keeps their clientele happy. Learn about degree programs, coursework, online programs and career outlook. Schools offering Customer Service degrees can also be found in these popular choices.

What is an MBA in Customer Relationship Management?

Customer relationship management (CRM) systems track every aspect of a company's interaction with their clients, from sales and advertising to customer service and post-sale relationships. Completing a master's degree in CRM will qualify you to design, implement, maintain a system that helps manage the way a company uses to effectively market and sell their products to their company base.

While Master of Business Administration programs with concentrations in CRM are rare, you can find many programs with specializations in marketing that feature coursework in CRM. A MBA program should take you about two years to complete if you study full-time.

Objectives of ProgramLearn to design, implement, and maintain systems that effectively market and sell products to customers
Common CoursesFinancial, marketing, project, and brand management
Online AvailabilityOnline MBA programs, specifically in customer relationship management, are rare
Salary$123,450 (median annual salary for advertising, promotions, and marketing managers in 2014)*

Source: *U.S. Bureau of Labor Statistics

What Kind of Courses Will I Take?

CRM programs are designed to provide training in marketing, as well as a fundamental knowledge of CRM technology and processes. Typically, you will start by taking several management courses focused on a range of areas, such as financial management, marketing management, project management and human resource management.

During subsequent semesters, you'll take more advanced courses in areas such as market research, customer relations, brand management and integrated marketing communication. Some programs will require you to conduct independent research and submit a thesis or dissertation during your last semester.

Can I Complete This Program Online?

Dedicated online CRM programs are uncommon and not offered by many schools. However, some schools do offer online master's degree programs in marketing that include coursework related to CRM. For example, the typical online marketing program includes courses in E-commerce, marketing management, and product management, in addition to a course in CRM. Online courses require you to have a broadband Internet connection and access to a computer.

What Can This Degree Do for My Career?

A master's degree in CRM will equip you with both marketing expertise and business training, as well as a background in technology, data collection and data analysis. According to data released by the U.S. Bureau of Labor Statistics (BLS) in 2014, advertising, promotions, and marketing managers made a median annual salary of $123,450 per year (www.bls.gov). The BLS also predicted a 9% growth rate in the field from 2014 through 2024 as new products, services, marketing strategies and technologies were developed.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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