MBA in Marketing: Online Degree
Learn about online MBA programs in marketing, which may use a blended format that combines online classes with on-campus work. Review the prerequisites for applying to an MBA program. Explore some course topics you'd study as a graduate marketing student, and get career info for various positions you could pursue in the field. Check the typical salary for marketing managers. Schools offering Marketing degrees can also be found in these popular choices.
What's an Online MBA in Marketing Program Like?
Online MBA programs with an emphasis in marketing are 2-3 years in length, although you may be able to work at your own pace. They commonly have the same requirements, instructors and curricula as on-campus programs. You can expect to complete coursework by using virtual classroom platforms. Some programs may require you to visit campus several times during your tenure to meet with faculty, attend lectures or present your work.
|Duration of Program||Usually 2-3 years|
|Common Courses||International business, product marketing, social media marketing, decision-making, ethics and diversity|
|Admission Requirements||Bachelor's degree, resume, references, GMAT results typically expected; some relevant work experience may be helpful|
|Possible Careers||Brand or advertising manager, public relations specialist, promotions consultant, sales manager, market research analyst|
What Will I Learn?
Coursework trains you in business theory, management techniques, finance and advanced marketing practices. For example, you could enroll in courses about:
- Organizational research
- Business ethics
- International business
- New product marketing
- Business-to-business marketing
- Management ethics and diversity
- Strategic decision-making
- Digital and social media promotion
How Do I Enroll?
Most MBA programs require applicants to have a bachelor's degree, and admission is usually competitive. You may be asked for a resume and professional references, and some programs prefer candidates who have worked as a manager before. Expect to submit Graduate Management Admissions Test (GMAT) test scores as well.
What Jobs Can I Get with an MBA in Marketing?
An MBA is a terminal degree in almost any field. By completing a program with an emphasis in marketing, you could be eligible for a number of upper-level management or executive positions. You can become a marketing manager who collaborates with sales, promotions and advertising managers to promote goods and services to target audiences. This could include creating pricing strategies, performing marketing analyses, testing consumer satisfaction and monitoring the demand for new products. According to the U.S. Bureau of Labor Statistics (BLS), marketing managers are set to experience an employment growth rate of 9% between 2014 and 2024. The BLS reported marketing managers earned a median annual salary of $127,139 as of May 2014 (www.bls.gov).
Other options include working in advertising agencies, public relations firms, government agencies or nonprofit organizations. Possible careers include, but are not limited to, the following:
- Brand manager
- Public relations executive
- Advertising manager
- Promotions consultant
- Sales manager
- Market research analyst
To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below: