Marketing Architect Jobs: Career & Salary Facts

Learn about a specialist job in marketing, and discover what education you'd need to enter this career. Read about the job duties, the advancement path and the potential earnings. Schools offering Application Development degrees can also be found in these popular choices.

What Does a Marketing Architect Do?

A marketing architect may plan, manage, and implement marketing policies and solutions for a company. They collect data to better understanding marketing trends and how they will impact the marketing strategies of a company. Marketing architects use various forms of marketing, such as direct response, radio, TV or social media to create a lasting brand or image of a firm to improve profits.

What Is a Marketing Architect?

A marketing architect is not a traditional job title, but is more a buzzword to represent an individual who offers marketing solutions on a freelance basis. If you decide to find work as a marketing architect or marketing specialist, you might consider joining a boutique-marketing firm that caters to particular businesses or clients.

As an account manager, you are responsible for all of the background work that goes into marketing a brand, product or service. You estimate the demand for a product and determine the markets where a product is likely to succeed. You then devise a strategy to best promote a product to its proposed audience of consumers. Your main goal is to increase sales and maximize profits for your client.

What Education Will I Need?

You may want to consider earning a bachelor's and master's degree in marketing, sales or business administration if you are interested in working as a specialist in the marketing field. A 4-year bachelor's degree program provides you with a basic understanding of the concepts of advertising, sales and marketing. You study the basics of marketing strategy, marketing communication, marketing research and operations management. You also learn how to build a relationship with clients and handle basic financial accounting and managerial accounting.

When you are enrolled in a 2-year Master of Business Administration program with a specialization in marketing, you typically focus on a particular concentration, such as marketing research or marketing management. Your core courses might include financial accounting, marketing concepts, consumer behavior and organizational management.

How Will I Find Work in the Field?

Before you can advance to the position of marketing specialist or marketing manager, you typically need to work your way up from the bottom of the industry. Entry-level jobs in direct sales, marketing research or product promotions provide you with the experience and skills necessary to work your way up in the field. Some businesses and organizations hire their own marketing staff to handle the promotion of products. However, others hire freelance marketing firms, or marketing architects, to research and promote products on an as-needed basis.

What Salary Can I Expect to Earn?

According to the U.S. Bureau of Labor Statistics, marketing managers held more than 184,490 jobs as of 2014 (BLS). Primary employers included individual businesses, scientific services and computer systems design services. The BLS further reports that the annual median salary for marketing managers was $127,130 as of 2014 (www.bls.gov).

What Are Some Related Alternative Careers

Market research analysts examine market trends to generate sales for a firm's products or services. They analyze spending habits of consumers that help companies understand the types of products and services the public will buy. Market research analysts enter the field with a bachelor's degree.

Sales managers are key members of a management team. They manage and direct sales departments that will ultimately bring sales and profits to the company. The sales manager establishes sales goals and creates training programs to help the sales team generate money and meet sales quotas. Most companies desire their sales managers to hold a bachelor's degree.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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