Marketing Management Bachelor's Degree

A bachelor's degree in marketing management can make you even more versatile on paper when it comes to finding careers in marketing. This article shows you the research and management courses you will find in a bachelor's program and how to use your degree when searching for a new job. Schools offering Marketing Management degrees can also be found in these popular choices.

What Can I Expect From a Bachelor's Degree Program in Marketing Management?

Bachelor's degree programs in marketing management can be found on traditional college campuses as well as in distance-education formats. This course of study usually takes four years to complete and sometimes includes an internship or senior capstone project. If you decide to enroll in an online program, you can expect to communicate with professors and classmates using virtual classroom software. You might use Internet-based discussion forums, videotaped lectures, chat rooms or conference calls.

Program LengthFour years
PrerequisitesHigh school diploma, resume, transcripts, standardized test scores, letters of recommendation
Common CoursesCorporate finance, brand management, Internet marketing, mass media and society, market research
Job DutiesPrice setting, brand managing, market targeting, performing market research, determining the need for new products

How Do I Get In?

You need at least a high school diploma to be considered for admission. You can also expect to submit a resume or work history, letters of recommendation, standardized test scores and high school transcripts. If you want to prepare for this program in high school, consider taking classes like communications, graphic design, economics or business.

What Classes Are Available?

Coursework in bachelor's degree programs in marketing management includes instruction in business principles like management, human resources, accounting, finance and sales. Additionally, you could learn about industry-standard marketing practices. The following are examples of classes you might find in the curriculum:

  • Market research
  • Consumer psychology
  • Corporate finance
  • Project management
  • Brand management
  • Internet marketing
  • Mass media and society
  • Advertising and promotion

What Are My Career Options?

Marketing managers work with advertising, promotions and sales managers. In this position, you could be responsible for developing campaigns that increase consumer awareness and promote your organization's products. This might include duties such as performing market research, determining the need for new products, setting prices, managing brands and targeting specific markets.

The U.S. Bureau of Labor Statistics (BLS) reported that employment of marketing managers is expected to increase 9% between 2014 and 2024 (www.bls.gov). They also reported a median annual salary for marketing managers of $127,130 as of May 2014.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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