Online Marketing Management Degree Programs

Learn about bachelor's, master's and doctoral degree programs in marketing management. Find out about online program options and career possibilities. Schools offering Marketing Management degrees can also be found in these popular choices.

What Levels of Marketing Management Degrees Are Available?

Online degree programs in marketing management are offered at the same levels as traditional on-campus programs, including bachelor's, master's and doctoral programs. Most bachelor's degree programs are tailored toward students preparing for a career in marketing, but some are designed for working professionals looking to add to their skills for career advancement. You can pursue this degree completely online or take a blend of online and on-campus courses. Undergraduate degree programs include specific general education requirements, so make sure that the program you choose offers those courses online as well.

Online master's degrees in marketing are freely available from many schools, but doctoral programs aren't. If you want to pursue a doctorate in marketing or a related field, you will need to choose a traditional program. This is due to residency requirements; you'll need to be on campus so you can work with your advisor on your dissertation.

Degree Levels Bachelor's, master's, doctoral
Common CoursesBusiness law, business and marketing communication, management, economics, advertising
Technology RequirementsDesktop or laptop computer, high-speed internet connection with appropriate browser, high RAM and processor speed, speakers and a microphone
Job Growth (2014-2024)9%

How Does the Online Program Work?

In an online marketing management program, you'll take the same courses as your on-campus counterparts, but you'll often have the freedom to work at your own pace, rather than needing to report to class at a specific time. Courses include business law, business and marketing communication, management, economics and advertising. Advances in technology mean most schools now provide a rich, multimedia experience for online students; you'll be able to interact with your instructor and classmates via e-mail and the schools' course management system.

Are There Any Special Requirements?

You'll need your own desktop computer or laptop with a high-speed Internet connection and enough RAM and processor speed to handle streaming video and other multimedia components. Speakers and a microphone may also be required, depending upon the program. Most schools will ask you to access your coursework via a specific website or application and some require you to use a specific Web browser.

What Can I Do With My Degree?

Once you've completed your marketing management degree, you are ready to work in public relations, sales, e-commerce, advertising, consumer research, promotions and other related fields. According to the U.S. Bureau of Labor Statistics (www.bls.gov) jobs for marketing managers are expected to increase by 9% from 2014-2024.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:

Popular Schools

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