Marketing Manager Colleges and Courses
Marketing managers create a solid marketing plan that will convince consumers to buy what they're selling. Read on to learn more about the undergraduate and graduate educational possibilities for prospective marketing managers. Schools offering Marketing Management degrees can also be found in these popular choices.
What You Need to Know
You can start a career as a marketing manager with either an associate's or bachelor's degree. Marketing management programs cover a wide range of topics, from public relations to business management to social media marketing. There are many educational options for aspiring marketing managers.
|Courses||Marketing; Accounting; Communications; Business Law; Sales; Consumer Behavior; Digital Marketing|
|Degrees||Certificate; Associate's; Bachelor's; MBA;|
|Median Salary (2014)||$127,130|
Source: Bureau of Labor Statistics
What Undergraduate Programs Do Schools Offer for Aspiring Marketing Managers?
You can earn an associate's degree or a bachelor's degree in marketing management. An associate's degree program typically provides an educational foundation in principle business areas such as accounting, communications and economics, as well as basic marketing management areas such as marketing research, consumer behavior and marketing campaigns.
A bachelor's degree program in marketing management also provides courses in topics such as business law and international business principles. You'll also have in-depth training in areas such as consumer research, sales management and business negotiations. Depending on the program, you may be able choose a track or concentration in an area like business-to-business, international business or digital marketing.
What Type of Courses Will I Take in an Undergraduate Program?
Marketing management programs at the undergraduate level often include elective options such as public relations, market branding, relationship marketing and social media marketing. The core curriculum can cover:
- Sales promotions
- Retail markets
- Online marketing
- International marketing
- Consumer behavior
What Types of Graduate Programs Are Available?
Master of Business Administration (MBA) programs with a concentration in marketing management and Master of Science (M.S.) in Marketing Management programs are offered by colleges and universities. Some programs focus on marketing management on an international level. Professional certificate programs are also available and can provide you with short yet intensive training in key areas of marketing management, such as market research analysis, consumer retention and market development.
What Type of Courses Will I Take in a Graduate Program?
Degree programs at the graduate level tend to provide coursework in financial negotiations, risk management and globalization. Studies also include:
- Market research analysis
- Pricing strategies
- Organizational management
- International business ethics
- Innovation management
Can I Earn a Degree Online?
Degree programs in marketing management at the undergraduate and graduate levels are offered completely online by some schools. Online programs tend to be more flexible than traditional programs and are often designed with the working adult in mind. Coursework is typically identical to that found in on-campus marketing management programs.
To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below: