Online Master's Degree in Advertising

A master's degree in advertising can take 1-2 years to complete and can prepare you to qualify for executive positions. Read about what kinds of classes are included in an online master's degree program in advertising. See how these programs are organized and what technical requirements are needed. Schools offering Advertising degrees can also be found in these popular choices.

What Kinds of Online Master's Degrees Are Available in Advertising?

If you want to study advertising at the master's degree level, you can do so through an online advertising, marketing or Master of Business Administration (MBA) program. Master's degree programs are 2-year courses of study that can offer advanced training specifically in advertising. MBA programs are terminal degrees in business that take 1-2 years to complete and can qualify you for upper-level management or executive positions; these programs often offer advertising as a specialization. If you can't find a program specifically in advertising, you can pursue a master's degree program in marketing; sometimes these programs include training in advertising in addition to training in broader marketing concepts, such as campaign management, market research and branding.

Degree Options Advertising master's degree, marketing master's degree, MBA with advertising specialization
Online Learning Features Internet-based discussion forums, online tests, video lectures, online clubs, online libraries
Common Courses Advertising and promotion, digital marketing, market research, brand management, copywriting techniques

How Are Online Programs Structured?

Online degree programs often offer many of the same resources as their on-campus counterparts; for example, you may have access to online clubs, academic advisors, online libraries and tutors. Classes are usually administered using virtual classroom software, which could include Internet-based discussion forums, video lectures and online tests. To participate in an online program, your computer may need to meet minimum operating system, Internet browser and technical requirements.

What Will I Learn?

The coursework in online master's degree programs in advertising combines marketing theory with applied advertising practices. Examples of advertising-related classes that you might find in your curriculum include:

  • Advertising and promotion
  • Brand management
  • Digital marketing
  • Market research
  • Copywriting techniques
  • Concept development

The exact courses you take may differ slightly depending on the type of master's degree program you choose. For example, in a Master of Fine Arts (MFA) program, you'll take more art-related classes, such as art direction or digital graphics. In an MBA program, you may also learn about business concepts, such as finance, accounting, economics, management and human resources.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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