Merchandising Bachelor's Degree Program

Merchandising bachelor's programs explore product marketing, sales, procurement and distribution. This article will teach you about the planning and business courses you can expect to see in a program, as well as career options upon graduating. Schools offering Fashion Design & Merchandising degrees can also be found in these popular choices.

What Does a Merchandising Bachelor's Degree Program Entail?

A merchandising bachelor's degree program can prepare you to facilitate in the procurement or distribution of goods in retail or manufacturing settings. You could learn about the relationships between merchandising, product design, performance and consumer demand. You can learn how to develop consumer audiences through marketing, product management, pricing, promotion, distribution, sales and other essential marketing concepts.

Skills LearnedPromotion, pricing, distribution, marketing, sales
Common ClassesConsumer behavior, merchandising ethics, merchandise planning, economics
Career OptionsProduct planner, wholesale dealer, presentation manager, purchasing manager

What Courses Can I Expect?

Along with several required general education courses, your program may require you to take courses in product analysis, consumer behavior, visual merchandising, supply chain management, macroeconomics, microeconomics and retail buying. Other courses could include multi-channel retailing, multi-national retail merchandising, consumer decision making, merchandising ethics, international trade, merchandise planning and retail management.

Since these programs often feature hands-on training, online programs aren't common. Your program may provide opportunities to learn how to manipulate merchandise layout, appeal to the consumer, merchandise product on an international level and purchase merchandising fixtures. In addition to merchandising techniques, your program may also feature how fashion merchandise can be incorporated into planning, inventory management and business opportunities. Internships can also provide training in a professional setting.

What Can I Do With My Education?

A bachelor's degree in merchandising can qualify you to work with a retail store or merchandise supply chain as a store team leader, presentation manager, logistics analyst, supply chain technology analyst, product preparation analyst, product planner or wholesale dealer. Other merchandise-related careers include buyer, purchasing manager and purchasing agent. According to the U.S. Bureau of Labor Statistics, most purchasing managers made $60,840-$169,000 annually as of May 2014 (www.bls.gov).

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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  • Strayer University

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  • The Art Institutes

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    • Virginia: Arlington
  • Colorado State University Global

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  • Grand Canyon University

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  • Capella University

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