Become a Product Demonstrator in 5 Steps
Product demonstrators generate customer interest in a product or service by marketing it to the public. Learn about the career path for product demonstrators. Schools offering Marketing degrees can also be found in these popular choices.
What is a Product Demonstrator?
Product demonstrators work on the behalf of a company or manufacturer by promoting and selling certain products. They can work in a variety of settings such as at trade shows, malls, expositions, and department stores, among others. They show off the product, how it works, and share all of the relevant information about it, like the price and warranty information. Successful product demonstrators are able to command an audience's attention with their excitement for the product, helping the employer boost sales. The table below provides some additional details:
|Degree Required||High school diploma|
|Education Field of Study||Communications, marketing, sales|
|Key Responsibilities||Selling products, communicating details to customers, keeping track of inventory|
|Job Growth (2014-2024)*||9% (demonstrators and product promoters)|
|Median Salary (2015)*||$24,940 (demonstrators and product promoters)|
Source: *U.S. Bureau of Labor Statistics
Step 1: Research Product Demonstrator Career Duties and Education
Products can increase in sales and popularity because of a product demonstrator's enthusiasm, marketing ability and knowledge of the item. These pitch people promote the benefits of a product or service by demonstrating its use and answering any questions prior to consumer purchase.
Product demonstrators are often seen in shopping malls, television advertisements, trade events and on the Internet. They show the public how a product works, offer samples or coupons and set up displays. A high school diploma or GED and excellent communications skills will get product demonstrators started in this field.
Step 2: Earn a High School Diploma
A high school diploma or GED is sufficient education for becoming a product demonstrator. Basic skills learned in high school, such as reading, writing and math help a product demonstrator perform well. Communications skills are equally important, since there will be constant interaction with the public. A public speaking or speech course may be helpful.
Step 3: Gain Work Experience
For some jobs, prospective product demonstrators may need to acquire experience. Jobs in retail sales or customer service show future employers your ability to interact with the public comfortably. You can help your job chances by preparing a resume that highlights your work experiences and skills most applicable to a career as a product demonstrator.
Step 4: Find Employment as a Demonstrator
After gaining some general employment experience, you can submit applications or resumes to stores with current product demonstrators. A quick trip to the mall will provide sufficient contact information for applying in person to the hiring manager. Product demonstrators are suitable marketing positions for students or for those who want to work part time.
Step 5: Complete On-the-Job Training
In many cases, demonstrators receive on-the-job training to promote products, teach consumers, handle rejection and project enthusiasm and confidence. The experience earned while working as a product demonstrator may be used as a stepping-stone for a career in marketing and sales.
The U.S. Bureau of Labor Statistics (BLS) reports that employment for product demonstrators and promoters is expected to rise by almost 9% from 2014 to 2024. This growth is due to the need for in-store promotions to encourage the sale of products, according to the BLS. These workers earned a median annual salary of $24,940 as of May 2015.
What Are Some Related Alternative Careers?
Individuals who are considering a job in product demonstration may also want to think about other careers in sales. They could become advertising sales agents, insurance sales agents, or sales agents for various companies and organizations. They could also seek jobs in the world of retail, where they would interact heavily with customers and use their sales ability.
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