Sales and Marketing Associate's Degree
A sales and marketing associate's degree could lead to a career as a sales representative, retail sales associate, customer service representative, or a similar career. Courses will teach you about marketing, advertising and consumer behavior and will give you a foundation for a sales and marketing career. Schools offering Marketing degrees can also be found in these popular choices.
Sales and Marketing Associate's Degree Profile
In this associate's degree program, you will study how markets drive demand for products and services and how to use these concepts to analyze market desires to capitalize on opportunities. Develop your personal communications skills and learn how to use effective communication to sell products and interact with consumers. Upon obtaining your degree, you will be eligible for employment in a variety of fields.
|Degree Overview||Market demand for products and services, market analysis concepts|
|Common Courses||Business law and ethics, introduction to marketing, principles of advertising, principles of sales presentations|
|Career Options||Retail Sales Workers, advertising sales agents, cashiers, travel agents, retail sales|
|Median Annual Wage (2014)||$51,670 (for services sales representatives)*|
*Source: U.S. Bureau of Labor Statistics
Coursework for this degree program typically includes classes like intro to business law and ethics, introduction to marketing, principles of advertising, business organizations and management, and principles of sales presentations. Throughout the course of this degree program, you will learn about the behavior of consumers, how to sell, marketing using the internet, and management in sales,
The following is a list of careers typically pursued by graduates of a sales and marketing associate's degree program:
- Retail Sales Workers
- Advertising Sales Agents
- Travel Agents
- Retail Sales
- Real Estate Brokers and Sales Agents
- Wholesale and Manufacturing Sales Representatives
The U.S. Bureau of Labor Statistics (BLS) writes that as of May 2014, services sales representatives earn a median annual wage of $51,670. Compensation for sales jobs is often based on commissions, and opportunities will be best for those with effective personal communication skills. According to the BLS, from 2014-2024, the employment of retail sales associates will grow about as fast as average (7%), and the demand for customer service representatives will increase faster than average (10%).
To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below: