Sports Administration Degree Programs

Sports administration degree programs prepare students for the business aspects of sports, such as marketing and event management. Learn more about the field in general, available degrees, online study options, common course topics and career prospects. Schools offering Education - Sports Management degrees can also be found in these popular choices.

What is a Sports Administration Degree?

Also known as athletic administration or sports management, most sports administration programs grant bachelor's and master's degrees. Doctorates are also available, but less common.

These programs tend to deal with the business aspects of sport, although there are a few master's degree programs that cater to the needs of physical education teachers. Additional specializations in areas such as coaching, sports media, and marketing are also available to undergraduate and graduate students alike. You'll have the opportunity to complete practicums or internships with a collegiate sports team, sports merchandising company or professional sports organization.

Field Focus Business aspect of sports, event management, sports media, coaching
Degree Levels Bachelor's, master's, doctoral
Online Options Online master's degree programs are available
Common Courses Undergraduate: Sports facility management, sports theory, economics, ethics
Graduate: Sports media, promotional strategies, risk management
Career Opportunities Event manager, sports director, athletic director, collegiate coach

Will I Be Able to Find Any Online Programs?

You probably won't be able to find an online undergraduate program in sports administration, though online master's degree programs are available. Most course requirements can be completed via course management software, but you may still have to complete an internship or attend an introductory 3-4-day workshop on campus.

What Courses Could I Take?

As an undergraduate student, the majority of your coursework could focus on business topics in finance, marketing, human resources, business law and economics. You may also take courses to learn how to run an amateur sports program, manage a sports facility or plan a sporting event. Other courses in team development, physical fitness, sports theory, sports psychology and ethics may also be included.

In a graduate program, you may study the sociological or philosophical aspects of sport. Topics in quantitative research methods, risk management, labor relations, sports media or promotional strategies may also be included. Programs for physical education teachers may offer additional courses in exercise physiology or biomechanics.

What Can I Do With My Education?

If you graduate from a sports administration bachelor's degree program, you could land a management position with a fitness or community center, according to some schools. You could also work for a college as an intramural sports director or with your local parks and recreation department as a program manager. Career opportunities in coaching, sports media or marketing may also be available to you.

Graduate students could look forward to jobs as collegiate coaches or athletic directors. You may also work for a professional sports organization or sports marketing firm in the areas of media relations, marketing or event management, according to some schools.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

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