Visual Merchandising Bachelor's Degree

If you enjoy presenting your sense of fashion to others in a public setting, you can look into a bachelor's degree program that focuses on visual merchandising. This article will show you the typical organization and retail analysis courses that you will see in a bachelor's program, and you'll learn where you might be able to start a career with your degree. Schools offering Communication Design & Interactive Media degrees can also be found in these popular choices.

What Does a Visual Merchandising Bachelor's Degree Program Entail?

You may find that full bachelor's degree programs in visual merchandising aren't generally available. If you are looking to enroll in a related program, you may want to consider a retail or fashion merchandising program that focuses on visual merchandising coursework. During your education, you may learn how to put together a mannequin and create imaginative store designs for window fronts to draw people to your products. Imagination is important for this program because you will learn how to use props to create aesthetically pleasing setups and designs.

Degree FieldsRetail merchandising, fashion merchandising
Common ClassesVisual organization, retail buying, textiles, selling strategies, consumer behavior
Career OptionsRetail management, advertising, sales planning, merchandise management, buying

What Courses Can I Expect?

Along with the general education courses included in the curriculum, some programs may require you to complete core courses in fashion and consumption, retail buying, international retail markets, textiles, selling strategies, retail advertising and product analysis. You may need to pass additional courses in apparel production, professional selling, importing, consumer behavior, visual organization, merchandising mathematics and human resources management. Some programs may have additional concentrations in design, marketing or textiles.

Since these programs provide hands-on training developing merchandise displays, you won't be able to find any programs offering distance education courses. Hands-on courses can teach you techniques in fixture placements, signing, cross merchandising, product arrangement and lighting. Some programs may also offer professional career development through internships with major retail stores.

What Can I Do With My Education?

With a bachelor's degree education in visual merchandising, you may be able to enter fields involving fashion promotions, retail management, advertising, buying, sales, sales planning and merchandise management. You may also be able to start a career as a store designer, fashion merchandiser, business analyst, marketing specialist, retail representative, store manager or assistant buyer.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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