Web Content Manager Jobs: Salary and Career Facts

Web content managers oversee the editorial quality and usability of web-based publications and materials. Learn what degree programs and skills can help you enter the field, and find information about job duties and salaries. Schools offering Children`s Book Illustration degrees can also be found in these popular choices.

What Does a Web Content Manager Do?

Web content managers are in charge of all of the posts, pages and other information that is provided on an online web page. They provide something of an editorial service for companies to make sure that the tone and content of their website is correct and fitting with the organization's brand. They will need to have a highly adaptable writing style and be able to listen to the needs of the client effectively. Communication and writing skills are essential, as web content managers will have the final say on any content that is published onto the website. Since web content managers work with commercial clients, an understanding of business and marketing is also useful. Use the table below to learn some more important details about this career:

Degree Required Bachelor's
Education Field of Study Journalism, Marketing, English, Communications
Key Responsibilities Oversee all published web content; write, edit, and proofread content; manage projects
Job Growth (2014-2024)* 9% (for all kinds of advertising, promotions, and marketing managers)
Median Salary (2017)** $93,954 (for web content managers)

Source: *U.S. Bureau of Labor Statistics, **Salary.com

What Skills Do I Need to Become a Web Content Manager?

To be a web content manager, you need a combination of technical website skills, communications skills and business skills. Because one of the primary responsibilities of a web content manager is to regulate all content published on a website and to ensure it's consistent with an organization's public relations message, marketing message and mission, you'll need strong writing, editing and proofreading skills. You may need to edit for content, voice, tone and style as well as managing information and data from many sources.

Web content managers must also be able to manipulate an organization's website, so knowledge of web development, web design and programming may be prerequisites to hire. An advanced understanding of publishing software is often required. Organizations often rely on web content managers to communicate their operations and mission to their Internet audience, which may require technical writing skills and a knowledge of the industry in which an organization operates.

What Degree Do I Need?

Degrees specifically in web content management do not exist; however, degrees in writing fields, such as journalism, English, marketing or communications are often preferred. Alternatively, degrees in technical fields like web development, programming, web design and graphic design might be useful preparation. Occasionally, organizations producing a lot of their own multimedia content may value those with film production or media studies degrees.

What Are the Job Duties?

As a web content manager, your responsibilities could include managing editorial content, developing new approaches to web-based messages, facilitate creative initiatives and work to improve user experience. You may also have to plan and carry out editorial schedules, manage projects, develop project schedules and manage customer expectations. Other responsibilities may be developing technical solutions to web-based problems, writing and editing search engine optimized (SEO) content, collaborating with IT personnel and managing documentation procedures.

How Much Will I Get Paid?

The median annual salary for web content managers in the United States is $93,954, according to Salary.com, based on human resources data reported in February 2017. The highest-paid web content managers earned upwards of $117,040, while the lowest-paid made $80,933 or less.

What Are Some Related Alternative Careers?

Editors share essentially the same skills and responsibilities as web content managers, but may work for newspapers, magazines, publishing houses or other non-online publications. Writers, including those who work as journalists, also have a lot in common with web content managers. These two career paths require impeccable grammar and communication skills, an eye for good content, and can be achieved through a degree in a writing-related degree such as journalism. If you studied communications and want to find another similar career to web content management, consider going into marketing or advertising. In these fields, you will be responsible for planning and executing effective promotional campaigns for a product or service. Like web content management, these fields will require you to be business-oriented as well as creative and a strong communicator.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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