What Colleges Have Marketing Degrees in Milwaukee, Wisconsin?

Learn about marketing programs in Milwaukee, WI. See degree and specialization options, program requirements and course information for the Milwaukee region. Schools offering Marketing degrees can also be found in these popular choices.

Several colleges and universities can offer you a marketing degree in and around Milwaukee. You can even specialize in certain areas while pursuing an associate's, bachelor's, or master's degree.

What You Need to Know

Marketing degree programs may be found in several universities and a technical school in and around Milwaukee. You could begin my earning a 68-credit associate's degree in marketing management, choosing from several possible specializations. If you're interested in pursuing a 3-4 year bachelor's degree, you could enter a business administration program with a marketing concentration, or possibly choose one with additional specializations, such as general marketing, management or promotion management. Graduate students might also work toward master's degree programs in business administration or management with a marketing specialization. Master's programs span 3 years or require 30 credits. Explore the following summaries to learn more program details.

Marketing Associate's Degree Program near Milwaukee

Milwaukee Area Technical College

Milwaukee Area Technical College (MATC) offers the associate's degree in marketing management at all 4 of its campuses. The MATC main campus is in downtown Milwaukee, and other campuses are located in Mequon, Oak Creek and West Allis. You can also pursue the program in accelerated and fully online formats. In the marketing management program, you're required to take classes in selling principles, financial accounting, marketing communication and social media marketing. You must also select a concentration in either business-to-business marketing or marketing communications.

  • Program Name: Associate in Applied Science in Marketing Management
  • Specialization Areas: Marketing communications, business-to-business
  • Program Length: 68 credits
  • Tuition: $4,360 per year for in-state students; $6,286 per year for out-of-state students (2015-2016)
  • Admission Requirements: Passing score on keyboarding test
  • School Type: 2-year, public; 16,712 undergraduate students

Marketing Bachelor's Degree Programs near Milwaukee

Marquette University

Marquette University (MU) is located in downtown Milwaukee and its bachelor's degree program with a major in marketing is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Required business studies include managerial and financial accounting, business leadership skills and organizational behavior, as well as a selection of courses in ethical issues and legal environments. Core classes explore marketing management and research, but you can select from electives such as sport marketing, consumer behavior, retail management, direct marketing and e-marketing. Though not required, you can also complete an internship and participate in the school's mentorship program.

  • Program Name: Bachelor of Science in Business Administration (BSBA)
  • Specialization Area: Marketing
  • Program Length: 129 credits
  • Tuition: $37,170 per year for full-time (12-19 credits) students (2015-2016)
  • Admission Requirements: Essay and counselor recommendation
  • School Type: 4-year, private not-for-profit; 11,745 students (8,410 undergraduates)

University of Wisconsin - Milwaukee

The BBA degree program at University of Wisconsin - Milwaukee (UWM) is AACSB-accredited and includes a major in marketing. Some of your foundational business classes include micro- and macro-economics, business writing, financial accounting, information technology management and calculus. As a marketing major, you must take courses in marketing research, marketing management and consumer behavior. Electives include entrepreneurship, international marketing, promotional management and Internet marketing. You can also opt to complete a marketing internship.

  • Program Name: Bachelor of Business Administration (BBA)
  • Specialization Area: Marketing
  • Program Length: 123 credits
  • Tuition: $9,429 per year for in-state students; $19,603 per year for out-of-state students (2015-2016)
  • Prerequisites: High school English, math, science and social science
  • School Type: 4-year, public; 27,596 students (22,674 undergraduate students)

Carroll University

Carroll University is located in a suburb about 15 miles east of Milwaukee and offers a BSBA program with an emphasis in marketing. The program has tracks in general marketing, management and promotion management. Regardless of the track you choose, you're required to take classes in business-to-business marketing, market research and promotion management. All students in the business administration program must perform an internship. Students have done internships at area businesses that include Merrill Lynch, Miller-Coors Brewing Company and S.C. Johnson. You can also opt to enter the school's professional mentorship program.

  • Program Name: Bachelor of Science in Business Administration (BSBA)-Marketing
  • Specialization Areas: General marketing, management, promotion management
  • Program Length: 4 years full-time; 3-year option available in the general marketing track
  • Tuition: $29,535 per year for full-time (12-19 credits) students (2015-2016)
  • Admission Requirements: Counselor recommendation
  • School Type: 4-year, private not-for-profit; 3,446 students (3,015 undergraduates)

Marketing Master's Degree Programs near Milwaukee

Marquette University

The Graduate School of Management at MU offers an MBA degree program that's accredited by the AACSB. The program has 7 optional specialization areas, including marketing. In addition to core requirements, you can take elective classes in social, ethical and political environments; quantitative methods; and information technology/e-business. Your marketing requirements include such courses as integrated marketing communications, customer relationships, global marketing and brand management. MU also offers the MBA program at alternative sites in Kohler and Waukesha, WI.

  • Program Name: Master of Business Administration (MBA)
  • Specialization Area: Marketing
  • Program Length: About 3 years full-time
  • Tuition: $18,900 per year (excludes fees, 2015-2016)
  • Admission Requirements: GMAT or GRE scores, essay questions, resume, 3 optional letters of recommendation
  • School Type: 4-year, private not-for-profit; 11,745 students (8,410 undergraduates) graduate students

University of Wisconsin - Milwaukee

UWM offers an M.S. degree program in management, which is designed to give you in-depth study in a specific area of business. The program has 7 concentration areas, including marketing. Graduate programs at the Lubar School of Business at UWM are AACSB-accredited. The marketing program emphasizes studies in marketing strategies and research, e-marketing and buyer behavior. Some of your core marketing classes are product and brand management, data analysis, marketing communication and international marketing. UWM also offers an MBA program with an optional track in marketing strategy.

  • Program Name: Master of Science (M.S.) in Management
  • Specialization Area: Marketing
  • Program Length: 30 credits
  • Tuition: $10,387 per year for in-state students; $23,424 per year for out-of-state students (excludes fees, 2015-2016)
  • Prerequisites: Bachelor's degree with a 2.75 GPA
  • Admission Requirements: GMAT score
  • School Type: 4-year, public; 27,596 students (22,674 undergraduate students)

In closing, you can earn an associate's degree at Milwaukee Area Technical, a bachelor's degree when attending Marquette, Carroll, or the University of Wisconsin, and a master's program is available at Marquette and the University of Wisconsin.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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