What Will I Learn Telemarketing Classes?

Learn about where you can take classes about telemarketing. Find out about what you will learn and potential careers you can enter after completing the courses. Schools offering Sales & Marketing degrees can also be found in these popular choices.

Who Offers Classes in Telemarketing?

You will not typically be required to have a degree or formal education to find a position as a telemarketer. However, if you still want to enroll in classes or complete career training, you can find telemarketing and sales classes offered individually or in larger degree programs, usually at at the undergraduate and graduate levels.

Telemarketing, marketing or direct sales courses are often found in marketing or business degree programs. At the undergraduate level, you could pursue an Associate of Science (A.S.) in business with a concentration in marketing or a Bachelor of Business Administration (BBA). Alternatively, you could enroll in an undergraduate certificate program in direct marketing, which offers a specialized series of courses that take less than a year to complete.

If you already have a bachelor's degree and professional business experience, you could apply for admission into a Master of Business Administration (MBA) degree program. MBA degree programs lead to a terminal degree in business and qualify you for upper-level management positions. This course of study commonly offers a concentration in direct marketing or marketing management, which could include training in telemarketing or telemarketing management.

What Will I Learn?

Telemarketing classes typically focus on sales techniques. You could learn about active listening, how to create sales aids, prospecting strategies, conducting sales presentations or establishing follow-up routines. Other areas of study could include learning to identify personality types, writing telephone scripts, using effective sales language and demonstrating product value. While specialized undergraduate classes focus on how to sell over the phone, graduate classes may cover supervision and management strategies. If you choose to study telemarketing as part of a marketing or business degree program, you could take related classes like the following:

  • Professional development
  • Marketing strategy
  • Promotion and advertising
  • Customer service techniques
  • Business ethics

What Jobs Could I Get?

Taking classes in telemarketing could help you find a job as a telemarketer. You could work in a call center contacting businesses or private customers over the phone. You might write and revise telephone scripts to improve sales rates or record the names and phone numbers of prospects. If you earn a degree in business or marketing, you could also be eligible for entry-level positions in areas like advertising, public relations or interactive marketing.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:

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