What Are Popular Jobs in Sports Marketing?

Popular career options for sports marketers include positions with sporting goods manufacturers, athletic management agencies and sports associations. Keep reading for more information. Schools offering Education - Sports Management degrees can also be found in these popular choices.

Corporate Jobs

Corporations are major players in the sports marketing world. They provide the money that helps pay for events, including facility, travel, and team expenses. What sponsors get in return is their name and logo placed in prominent areas, association with a particular event or sport and access to the sport's fans. Corporate sports marketers work in contract and sponsorship negotiation, event planning, advertising, marketing, public relations, and branding.

Mean Salary (2014) $137,400 (for marketing managers)
Job Outlook (2012-2022) 12% (for marketing managers)
Key Skills Organized, proficient at promoting clients, marketing and managing knowledge, familiarity with public relations
Work Environment Office setting, sports complexes and arenas

Source: U.S. Bureau of Labor Statistics

League, Team or Sports Association Jobs

All levels of organized sports, from Little League to the Olympics, use sports marketers to widen their fan base and increase their profits. Team, league, or association jobs might include producing promotional campaigns, advertising, media relations, and planning events, like fantasy camps and fan appreciation days.

Sporting Goods Jobs

Regardless of the type of equipment, footwear or apparel they produce or sell, sporting goods manufacturers and retailers utilize sports marketing professionals in numerous ways. Retail employment can include sales and store management positions, while manufacturing jobs might involve product development and research, advertising, and marketing.

Management, Event and Public Relations Jobs

Many of today's athletes supplement their incomes through product endorsements, speaking engagements, and merchandising deals. Sports marketers work in management, representation, and promotional agencies that assist athletes in negotiating contracts and sponsorships, setting up promotional and charity events and building their marketing strategy or brand name.

High School, College and University Jobs

High school and college level sports have become big business. Many schools are using sports marketing professionals to assist them in their fundraising, management, and promotional efforts. Sports marketing professionals at schools may work as athletic directors or directors of marketing. Other professionals work as event managers, sports information directors, public relations directors, and athletic program fundraising directors.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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