What Is Digital Media?

Digital media includes any format or device used to convey content using digital signals. Simply put, when you talk on your cell phone, read this Internet article, or watch a television show, you are using digital media. Schools offering Animation degrees can also be found in these popular choices.

Industry Overview

Digital media is employed in many aspects of our lives. Many industries are finding areas of expansion or ways to simplify production using digital media. For example, the advertising industry is exploring innovative ways of reaching customers over cell phones and the Internet. In the movie industry, filmmakers are switching to digital technology to utilize animation and ease the editing process. Other examples of new or expanding digital media include:

  • Interactive web pages
  • Video games
  • MP3 players
  • eBooks
  • Digital television


Digital media requires the combination of digital technology and creativity. There are several paths you can take to pursue a career in this field. Whether you choose to pursue vocational study in an area such as technical installation or complete a bachelor's degree in an area such as graphic design or communications, opportunities in this expanding technology will only continue to grow. Degrees you might pursue include:

  • Journalism and Mass Communications
  • New Media
  • Graphic or Multimedia Design
  • Advertising
  • Network Installation
  • Filmmaking

Career Opportunities

As digital media increasingly touches almost every aspect of our lives, there are endless career possibilities within the industry. Digital media has become a huge outlet for advertising and marketing. Positions include:

  • Account managers
  • Analysts
  • Strategists

Digital media is now a mainstay in the art and entertainment industries. Technology is used in everything from graphic design, fine art, and photography to special effects in movies, animation, and game development. Careers in this field may include:

  • Graphic and web designers
  • Animators
  • Digital videographer
  • Video and sound editors

Opportunities also abound in research and development, as well as in installation and implementation of digital media technologies. Such jobs include:

  • Software engineers
  • Programmers
  • Network engineers
  • Technicians

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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