What Is the Curriculum for an Online Master's Degree in Communications?

An online master's degree program in communications can offer you expanded career options and the opportunity to boost earning potential while bolstering your ability to engage with others. Read on to learn about the classes offered in online master's degree programs in communications. Schools offering Applied Communications degrees can also be found in these popular choices.

Online Master's Degree in Communications Overview

For students looking to continue their education, a master's degree in communications is an excellent way to gain a more intensive understanding of the subject. An online degree can be a useful tool for students who lack the time or resources to attend a traditional university. Many online programs are available, so prospective students will have plenty of options when it comes to picking the school that best suits their needs

Important Facts About Online Master's Degrees in Communications

Prerequisites Undergraduate degree in a related field
Concentrations Public & media relations, political communication, digital communication
Continuing Education Ph.D. in Communications programs are available
Possible Careers Market researcher, public relations director, communications consultant

Coursework for an Online Master's Degree in Communications

When earning an online master's degree in communications, the classes you may take depend heavily on your career interests. You'll complete a core curriculum, which is then supplemented with electives that allow for focus in a particular area of specialization, such as advertising, public relations or broadcasting.

The online program will allow you to communicate with professors via e-mail and classroom software. Unlike classroom settings, you'll be able to set the pace of your learning experience. By pursuing your degree online, you'll use web tools that allow you to interact with fellow classmates, professors and course materials.

Advertising

Advertising classes cover all the elements of a successful campaign; from ad copy writing to media buying and planning. You'll study advertising principles and learn to create a strategic ad campaign. You'll also learn to use market research data, as well as create and oversee advertising budgets.

Public Relations

Courses in public relations teach students the intricacies of the field. Students will learn about the role that public relations plays in contemporary society, the ethical and legal aspects of the field, and the use of persuasion when interacting with clients and an audience.

Communication Theory

Communication theory classes cover how language is constructed, including modes and models of communication and persuasion. Multidisciplinary readings span rhetoric, linguistics and psychology fields; texts studied include those by persuasive writers like Plato and Aristotle.

Writing

Communications writing classes cover style, genre, publication and voice. You'll also study technical writing and learn to compose press releases, as well as other marketing and public relations materials; candidates additionally learn to write speeches and web copy. You may also write reports on topics which may range from a social scientific analysis of communication to the history and evolution of the media. You'll additionally explore various communication methods and present their research findings.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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