What Is the Curriculum for an Online Advertising Degree Program?

For individuals who require more flexibility in an advertising degree program than a traditional, on-campus program has to offer, online studies may be a good option. Read on to find out more about the typical coursework that may be part of an online advertising degree program. Schools offering Advertising degrees can also be found in these popular choices.

Online Advertising Degree Program Overview

Many schools, including public and private institutions, offer fully online degrees in advertising. An online degree program allows students the freedom to complete the required coursework from any location, usually at any time, while still providing the same education as an on-campus program.

Important Facts About Online Advertising Degree Programs

Prerequisites High school diploma or GED for undergraduate programs; bachelor's degree, and possibly evidence of related work, for graduate programs
Degree Levels Associate's, bachelor's, master's
Concentrations Social Media & Marketing, Account Planning & Management
Possible Careers Advertising Executive, Sales Agent, Market Research Analyst

Curriculum Highlights

While schools may have unique program requirements, the following list highlights some of the common courses that may be offered as part of an online degree in advertising.

Fundamentals of Advertising

This course introduces students to both traditional and progressive advertising methods, as well as covering the many forms of media that can be employed. The class also explores techniques and strategies for creating effective advertising campaigns.

Consumer Behavior and Persuasive Techniques

Introducing students to the many persuasive communication techniques involved in advertising, this course explores the psychology of the field. Many related topics are examined, including marketing practices and individual variables.

Advertising Copywriting

Because the text portion of a marketing campaign plays such an important role in its success, the creation of advertising copy is a valuable skill. This course introduces students to the many techniques involved in writing quality copy, as well as the ways in which this copy may effectively support the visual portion of the campaign.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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