What Is the Curriculum of an Associate's Degree in Marketing?

An associate's degree program in marketing offers a broad curriculum that focuses on marketing principles, advertising and consumer behavior. Read on to learn more about what to expect when you enroll in a marketing degree program and jobs you may qualify for with an associate's degree. Schools offering Marketing degrees can also be found in these popular choices.

Associate Degree in Marketing Overview

Associate's degree programs in marketing are typically career-oriented. Marketing students learn how to discern what customers want, how to determine the needs of a target market, how to sell products and services and how to help organizations increase their profitability.

In addition to coursework, some programs may require students to complete an internship to get real-world experience. Some programs may also require students to complete a portfolio to showcase the marketing strategies and business plans they've created in their classes and additional training they may have received through internships. Marketing graduates can then use these portfolios as a testament to their skills when searching for employment.

Important Facts About This Field of Study

Degrees Associate of Science, Associate in Applied Science
Prerequisites High school diploma or equivalent
Online Availability Yes
Continuing Education Earning a marketing bachelor's degree may be helpful for those interested in advancing to managerial positions


The curriculum for this degree program is designed to build a foundation in business and marketing for students. Core coursework may include general math courses such as economics and financial accounting. Marketing specific coursework is designed to foster a student's interest in the field of study and may include courses such as the following:

  • Consumer behavior
  • Market research
  • Market management
  • Retail management
  • Marketing principles
  • Selling principles

Career Options

Upon graduation from an associate's degree in marketing program graduates will be prepared for entry level positions in the retail, customer service and wholesale industries. Specific positions a graduate would be qualified for may include:

  • Account executive
  • Advertising coordinator
  • Sales/Marketing director
  • Promotion coordinator
  • Store manager
  • Sales representative

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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