What's the Employment Outlook for Marketing and Advertising Careers?

Careers in marketing and advertising are expected to grow at an average rate through 2022. Read this article for more details about the employment outlook for careers in marketing and advertising. Schools offering Marketing degrees can also be found in these popular choices.

Job Prospects

According to data released in 2012 by the U.S. Bureau of Labor Statistics (BLS, www.bls.gov), there were 171,430 people holding jobs as marketing managers and 28,420 individuals employed as advertising and/or promotions managers. From 2012 to 2022, jobs for marketing and advertising managers are expected to grow by 12% (or 25,400 new jobs) which is approximately equal to the average growth rate for all occupations. Most of this job growth, according to the BLS, is attributable to fierce competition for products and services both domestically and globally.

Important Facts about this Career

Advertising and Promotions ManagersMarketing Managers
Median Pay (2014)$96,720$127,130
Job Outlook7% job growth (slower than average)13% (average)
Work EnvironmentMost are employed by advertising, public relations, or related services; about 40% work over 40 hours a weekMost are employed by professional, scientific, and technical services or are in management of companies and enterprises
Similar OccupationsAdvertising Sales Agents, Fundraising ManagersMarket Research Analysts, Public Relations Specialists

Source: U.S. Bureau of Labor Statistics

Industry Specifics

The employment outlook for jobs in marketing and advertising varies by specific industry. For example, a decline of about 10% is expected for marketing and sales manager jobs in manufacturing. But, it is predicted that jobs will increase faster than average (about 27%) in professional and scientific industries.

Job Competition

The BLS notes that competition for marketing and advertising positions will be intense. There are many highly qualified people looking for these positions, so candidates with college degrees, creativity, and excellent communication skills will have the best chances. Computer skills will also be important for Internet-related marketing and advertising positions.

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