Which Colleges Offer Internet Marketing Courses & Degrees Online?

E-marketing techniques can be used to increase Web traffic and the profitability of products sold online. Degree programs in this field are uncommon, but online certificates are available. Read on to find out about several US colleges that offer online programs in Internet marketing. Schools offering Marketing degrees can also be found in these popular choices.

Online Internet Marketing Programs Overview

Degree programs specifically in Internet marketing are rare. Some schools do offer bachelor's and master's degrees in this subject; however, if you are looking for online courses, but not necessarily a formal academic degree, you might consider an online professional certificate program offered by well-known colleges and universities. The programs below are open to anyone interested in this field.

Important Information About Internet Marketing Programs

Prerequisites None required for professional certificate programs, though previous experience with interactive marketing is useful
Specializations Social media, mobile marketing, digital analytics, email marketing
Possible Careers Marketing manager, advertising manager, public relations specialist
Continuing Education Non-credit training courses available for working professionals

University of San Francisco

The University of San Francisco (USF) offers an online certificate program in Internet marketing. In this program, you explore how to increase the Web presence of businesses and drive consumers to websites. The program consists of three 8-week courses and is suitable for both current marketing professionals and students who are new to Internet marketing. Some of the essential topics covered in the program are:

  • Generating website revenue
  • Promoting businesses with social media, online videos and other e-marketing methods
  • Search engine optimization
  • Web strategy effectiveness testing

University of California - Irvine

You can obtain a professional certificate in Internet marketing from the University of California - Irvine. The focus of the program is adapting tried and true marketing techniques and strategies to the information age. The program requires a minimum of 16 units (or credits); you can complete the majority of courses online at your own pace. Some of the core course topics are:

  • Identifying and targeting an online audience
  • Online data analysis and measurements
  • Search engine marketing strategy
  • Developing a social media strategy

DePaul University

DePaul University in Chicago, Illinois, offers a 6-week professional certificate program in Internet marketing suitable for marketing professionals, small business owners, freelancers, entrepreneurs and anyone else looking to gain an edge in marketing. You receive critical, valuable feedback from classmates and teachers on weekly assignments. Some of the topics covered in the program include:

  • Basic computer security
  • Channels and multi-channel marketing
  • Mobile and e-mail marketing
  • Creating professional PDFs
  • Copyright and privacy
  • Using stock photography

Online Internet Marketing Degree Programs

There are a few schools that offer degree programs in or related to Internet marketing. Listed below are some of these schools and the name of the program each one offers:

  • University of Denver's College of Professional and Continuing Studies: Master's in New Media and Internet Marketing
  • Full Sail University: Bachelor of Science in Internet Marketing
  • Southern New Hampshire University: MBA in Internet Marketing
  • International Academy of Design and Technology: Bachelor of Science in Internet Marketing

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:

Popular Schools

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