Bachelor - Service Management: Mass-Market Retail Enterprise Management

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If you would like to build a solid foundation in business while preparing for a career in the retail industry, you should consider the Bachelor of Arts, Service Management, Mass-Market Retail Enterprise Management specialization program offered at Ashford University. You can find out more about this online bachelor's degree program here.

Frequently Asked Questions

What Kind of Program Is It?

Ashford University's online Bachelor of Arts, Service Management, Mass-Market Retail Enterprise Management specialization program introduces you to the challenges faced by service organizations, operations management practices for service organizations, and principles of services marketing theory. Study service management theory, management theory, and human resources management practices. Business law, financial and managerial accounting, and principles of finance are also examined. Specialization coursework addresses key management principles for retail businesses, including site selection, staffing, customer service, and buying. Other topics include advertising concepts and promotional techniques, strategic pricing and product management, and retail merchandising for store-based and non-store based channels. This program is part of the schools Forbes School of Business & Technology™, and its online students have access to a variety of unique resources and online events, such as webinars with Forbes business experts.

What are the Prerequisites?

You must be at least 22 years old. All applicants to Ashford University should possess a high school diploma or its equivalent; some programs may have more specific requirements. Additional computer hardware and software requirements apply to online students.

What are the Course Requirements?

The Bachelor of Arts, Service Management, Mass-Market Retail Enterprise Management specialization program includes 120 credits. Requirements include 52 that are general education credits, 23-26 that are elective credits, 33 that are major credits, and 12 that are specialization credits; requirements may vary if you are a transferring student.

Mass-Market Retail Enterprise Management specialization Course Requirements

Course CodeCourse Name
Introductory Courses
EXP 105 Personal Dimensions of Education
PSY 202 Adult Development & Life Assessment
Major Course Requirements
MGT 330 Management for Organizations
BUS 303 Human Resource Management
BUS 311 Business Law I
ACC 205 Principles of Accounting I
ACC 206 Principles of Accounting II
ECO 204 Principles of Microeconomics
SRV 301 Introduction to Service Management
SRV 312 Service Operations Management
SRV 340 Marketing in a Services Environment
BUS 401 Principles of Finance
BUS 402 Strategic Management & Business Policy
Mass-Market Retail Enterprise Management Courses
BUS 337 Principles of Retail Management
BUS 317 Introduction to Advertising
BUS 441 Retail Pricing Management
BUS 442 Retail Merchandising

What Could I Do After I Graduate?

Career Opportunities

As a graduate of the Bachelor of Arts, Service Management, Mass-Market Retail Enterprise Management specialization program, you could have the management skills and retailing knowledge needed to begin your career in the retail industry. You could pursue employment opportunities with department stores, specialty stores, and online retailers. You may be interested in positions such as:

  • Retail store manager
  • Guest services manager
  • Hotel manager
  • Restaurant manager
  • Customer service manager

Advanced Degrees

After completing the Bachelor of Arts, Service Management, Mass-Market Retail Enterprise Management specialization program, you may be interested in preparing for increased responsibility and advanced positions by earning a related master's degree. There are a range of master's degree programs available which can offer you further training in areas such as retail strategy, relationship management, customer service, and product and brand management.


Certain degree programs may not be available in all states.

For more information about on-time completion rates, the median loan debt of students who completed each program, and other important information, please visit:

http://ashforddisclosures.com/