Bachelor - Sports & Recreation Management: Entrepreneurship

Are you interested in a career that could combine your love of sports, business knowledge, and entrepreneurial ambitions? If you are seeking to prepare for this professional goal, then you might benefit by studying in Ashford University's Bachelor of Arts in Sports and Recreation Management with a specialization in Entrepreneurship program. Find out more about this bachelor's degree program here.

Frequently Asked Questions

What Kind of Program Is It?

Ashford University's online Bachelor of Arts in Sports and Recreation Management with a specialization in Entrepreneurship program is designed to teach you basic sports administration practices and managerial processes in various business disciplines. In specialization courses, you could learn how to create a business plan, fund a new business venture, focus on business innovations, structure venture capital deals, and manage personnel. Core courses addressing sports management could offer studies in sport organization structures and leadership practices, sports manager roles, sports marketing strategies, and social considerations of sports through case studies, classroom discussions, and projects. Other required courses are likely to focus on business studies in organizational management, marketing principles, accounting, business communications, public relations, human resource management, business law, and business economics. This program is part of the school's Forbes School of Business & Technology™. Online students have access to a variety of unique resources and online events, such as webinars that feature business experts from Forbes.

How Can I Prepare?

Before enrolling in Ashford University's Bachelor of Arts in Sports and Recreation Management with a specialization in Entrepreneurship program, you should have an interest in sports and might have taken previous courses in business. Strong communication, organizational, and decision-making skills are important. As an applicant to Ashford University, you should possess a high school diploma or its equivalent; some programs may have more specific requirements.

What Are the Course Requirements?

Ashford University will require that you complete 120 credits to earn the Bachelor of Arts degree in Sports and Recreation Management with a specialization in Entrepreneurship. You must take 52 credits in the general education curriculum, 45 credits in the major course of study, and 32 credits in electives. You could apply nine credits taken in major coursework toward general education requirements.

Bachelor of Arts in Sports and Recreation Management with a Specialization in Entrepreneurship Course Requirements

Course NumberCourse Title
Introductory Course Requirements
EXP 105Personal Dimensions of Education
Major Course Requirements
MGT 330Management for Organizations
CGD 218Visual Literacy in Business
CGD 318Public Relations Practice and Promotional Writing
BUS 330Principles of Marketing
BUS 340Business Communications
ACC 205Principles of Accounting I
BUS 307Operations Management and Quantitative Techniques
BUS 311Sports Law
ECO 203Principles of Macroeconomics
INF 410Project Management
BUS 303Human Resource Management
SRM 320Organization and Administration of Sports and Recreation Management
SRM 410Contemporary Issues in Sports Marketing and Management
SRM 325Case Research in Sports and Recreation Management
Entrepreneurship Specialization Course Requirements
BUS 362Introduction to Entrepreneurship
BUS 365Creativity and Innovation
BUS 368Venture Capital and Banking
BUS 437Business Plan Development

Certain degree programs may not be available in all states.

For more information about on-time completion rates, the median loan debt of students who completed each program, and other important information, please visit:

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What Can I Do After I Graduate?

Career Opportunities

Once you have completed Ashford University's Bachelor of Arts in Sports and Recreation Management with a specialization in Entrepreneurship program, you might wish to begin your own business venture. You might also seek employment opportunities with sports marketing firms, sports equipment manufacturing companies, sporting goods stores, resorts, athletic clubs, or minor or major sports organizations.

Entry-level positions that you could pursue include but are not limited to:

  • Sports agent
  • Residential camp director
  • Fitness club manager
  • Sports information director
  • Athletic equipment manager
  • Tournament coordinator

Advanced Degrees

You could be prepared to continue your studies in a master's degree program after earning Ashford University's Bachelor of Arts in Sports and Recreation Management with a specialization in Entrepreneurship. A graduate degree could be a requirement if you intend to pursue senior management or directorial positions in this field. Advanced degree programs you could apply to include:

  • Master of Business Administration
  • Master of Business Administration with a specialization in Entrepreneurship
  • Master of Business Administration with a specialization in Marketing