Bachelor - Sports & Recreation Management: Marketing

Ashford University's Bachelor of Arts in Sports and Recreation Management - Marketing program is aimed at students who desire a career in advertising sports and recreation-related products. You can learn more about the Bachelor of Arts in Sports and Recreation Management - Marketing program here.

Frequently Asked Questions

What Kind of Program Is It?

Ashford University's Bachelor of Arts in Sports and Recreation Management - Marketing program is offered through its Forbes School of Business & Technology™ and is designed to give you an understanding of the core components of business and marketing, as they apply to the sports and recreation industry. Through a variety of coursework, you'll get a chance to study accounting, economics, and management theories that can be applied to different sports management positions. Students in the marketing specialization will also take classes where they will get to study concepts like market research and consumer behavior. This can be helpful for those pursuing a career in sports marketing and advertising.

What are the Prerequisites?

Individuals applying for the Bachelor of Arts in Sports and Recreation Management - Marketing program typically have an interest sports and business. Though not required, you may have had experience working with a sports team, either at the elementary or high school level, or at an advertising firm. All applicants to Ashford University should possess a high school diploma or its equivalent; some programs may have more specific requirements.

What are the Course Requirements?

The Bachelor of Arts in Sports and Recreation Management - Marketing program consists of 120 total credits, including 46 general education credits, 45 major credits, and 29 elective credits. Students who transfer credits in may not be required all of the courses listed below.

Sports and Recreation Management - Marketing Course Requirements

Course CodeCourse Name
Introductory Course Requirements
EXP 105 Personal Dimensions of Education
PSY 202 Adult Development & Life Assessment
*Major Courses
MGT 330 Management for Organizations
CGD 218 Visual Literacy in Business
CGD 318 Public Relations Practices & Promotional Writing
SOC 318 Sociology of Sport
BUS 330 Principles of Marketing
BUS 340 Business Communications
ACC 205 Principles of Accounting I
BUS 307 Operations Management & Quantitative Techniques
BUS 311 Business Law I
ECO 203 Principles of Macroeconomics
INF 410 Project Management
BUS 303 Human Resource Management
SRM 320 Organization & Administration of Sports & Recreation Management
SRM 410 Contemporary Issues in Sports Marketing & Management
SRM 325 Case Research in Sports & Recreation Management
*Marketing Specialization Requirements
BUS 317 Introduction to Advertising
BUS 339 Marketing Research
BUS 343 International Marketing
BUS 350 Consumer Behavior

What Could I Do After I Graduate?

Career Opportunities

Ashford University's Bachelor of Arts in Sports and Recreation Management - Marketing program is intended to provide graduates with the knowledge and skills needed to pursue a career in the field of sports advertising. After graduating you can seek positions working in public relations firms and advertising agencies, or with sports teams or sports products.

Positions you may be eligible to apply for include:

  • Marketing account executive
  • Public relations coordinator
  • Media spokesperson
  • Marketing research analyst
  • Sales associate

Advanced Degrees

The Bachelor of Arts in Sports and Recreation Management - Marketing program is designed to prepare you for entry-level careers in the business of sports and recreation advertising. However, if you would like to pursue a higher-level executive career, you may need additional education. Some advanced degrees you may be eligible to apply for include:

  • Master of Arts in Advertising
  • Master of Arts in Business Administration
  • Master of Arts in Public Relations
  • Master of Arts in Sports and Recreation Management

Certain degree programs may not be available in all states.

For more information about on-time completion rates, the median loan debt of students who completed each program, and other important information, please visit:

http://ashforddisclosures.com/