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Ashford University's Bachelor of Arts in Sports and Recreation Management - Marketing program is aimed at students who desire a career in advertising sports and recreation-related products. You can learn more about the Bachelor of Arts in Sports and Recreation Management - Marketing program here.
Ashford University's Bachelor of Arts in Sports and Recreation Management - Marketing program is offered through its Forbes School of Business & Technology™ and is designed to give you an understanding of the core components of business and marketing, as they apply to the sports and recreation industry. Through a variety of coursework, you'll get a chance to study accounting, economics, and management theories that can be applied to different sports management positions. Students in the marketing specialization will also take classes where they will get to study concepts like market research and consumer behavior. This can be helpful for those pursuing a career in sports marketing and advertising.
Individuals applying for the Bachelor of Arts in Sports and Recreation Management - Marketing program typically have an interest sports and business. Though not required, you may have had experience working with a sports team, either at the elementary or high school level, or at an advertising firm. All applicants to Ashford University should possess a high school diploma or its equivalent; some programs may have more specific requirements.
The Bachelor of Arts in Sports and Recreation Management - Marketing program consists of 120 total credits, including 46 general education credits, 45 major credits, and 29 elective credits. Students who transfer credits in may not be required all of the courses listed below.
Sports and Recreation Management - Marketing Course Requirements
|Course Code||Course Name|
|Introductory Course Requirements|
|EXP 105||Personal Dimensions of Education|
|PSY 202||Adult Development & Life Assessment|
|MGT 330||Management for Organizations|
|CGD 218||Visual Literacy in Business|
|CGD 318||Public Relations Practices & Promotional Writing|
|SOC 318||Sociology of Sport|
|BUS 330||Principles of Marketing|
|BUS 340||Business Communications|
|ACC 205||Principles of Accounting I|
|BUS 307||Operations Management & Quantitative Techniques|
|BUS 311||Business Law I|
|ECO 203||Principles of Macroeconomics|
|INF 410||Project Management|
|BUS 303||Human Resource Management|
|SRM 320||Organization & Administration of Sports & Recreation Management|
|SRM 410||Contemporary Issues in Sports Marketing & Management|
|SRM 325||Case Research in Sports & Recreation Management|
|*Marketing Specialization Requirements|
|BUS 317||Introduction to Advertising|
|BUS 339||Marketing Research|
|BUS 343||International Marketing|
|BUS 350||Consumer Behavior|
Ashford University's Bachelor of Arts in Sports and Recreation Management - Marketing program is intended to provide graduates with the knowledge and skills needed to pursue a career in the field of sports advertising. After graduating you can seek positions working in public relations firms and advertising agencies, or with sports teams or sports products.
Positions you may be eligible to apply for include:
The Bachelor of Arts in Sports and Recreation Management - Marketing program is designed to prepare you for entry-level careers in the business of sports and recreation advertising. However, if you would like to pursue a higher-level executive career, you may need additional education. Some advanced degrees you may be eligible to apply for include:
Certain degree programs may not be available in all states.
For more information about on-time completion rates, the median loan debt of students who completed each program, and other important information, please visit: