Bachelor in Sports Marketing and Media

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Those interested in sports, technology, and marketing could prepare for a future that contains all of these elements when they enroll in Full Sail University's bachelor of science in Sports Marketing & Media program. You can continue reading for more information about this bachelor's degree program.

Frequently Asked Questions

What kind of program is it?

Full Sail University's bachelor of science in Sports Marketing & Media program is offered both online and on campus and is designed to develop the communication, leadership, and technical skills necessary to enter the sports entertainment industry. Main areas of focus include new media marketing technology, social media development and distribution, and content creation. Program coursework addresses sports business communications strategies, sports product and events marketing processes, marketing through mobile platforms, digital video and web design basics, new and social media outlets, licensing regulations, and planning strategies. A final project provides students the opportunity to apply what they have learned in the program to the development of a sports business marketing plan.

What are the prerequisites?

Individuals seeking to apply to the bachelor of science in Sports Marketing & Media program at Full Sail University should have a basic knowledge and interest in all types of sports and strong communication and interpersonal skills. In addition, they should have earned a high school diploma and be a permanent resident or U.S. citizen.

What are the requirements?

The on-campus B.S. in Sports Marketing & Media program requires the completion of 125.5 credits, while the online curriculum consists of 128 credits. In either format, students are required to complete 30.67 credits in general education courses.

Sports Marketing and Media Course Requirements

Course CodeCourse Name
SMM 4111 Business Project Management
DGL 101 Digital Literacy
SMM 4751 Global Sports Marketing Strategies
SMM 1201 History of Sports Media
PGY 1106 Introduction to Digital Photography
MAN 2020 Introduction to Management
MKT 210 Introduction to Marketing
PGY 2146 Introduction to Video
WEB 2601 Introduction to Web Basics
SMM 4833 Marketing Plans and Campaign Development
SMM 3933 Mobility Technology and Marketing
IMK 221 New Media Distribution Channels
SMM 3751 Public Relations in Sports
SMM 3561 Social Media and Sports Marketing
SMM 3111 Sports Business Models
SMM 3621 Sports Events and Entertainment
SMM 4231 Sports Law and Contracts
SMM 4413 Sports Licensing and Intellectual Property
SMM 3231 Sports Marketing
SMM 4951 Sports Marketing Final Project
SMM 3413 Sports Marketing Research
SMM 2201 Sports Media
SMM 4561 Sports Sales and Sponsorships
WEB 2703 Website Design and Editing
PMA 101 Project Management and Assessment I
PMA 102 Project Management and Assessment II
PMA 203 Project Management and Assessment III

What could I do after I graduate?

Potential Career Opportunities

After completing Full Sail University's B.S. in Sports Marketing & Media program, you could pursue entry-level positions in the marketing departments of various sports-related organizations, such as professional teams, college sports departments, or sports equipment manufacturing companies. Responsibilities might include social media management, web content development, promotions, or public relations.

Possible careers graduates could pursue include:

  • New Media Specialist
  • Sports Marketing Assistant
  • Sport Event Coordinator
  • Social Media Specialist
  • Public Relations Assistant

Advanced Degrees

Graduates from Full Sail University's bachelor of science in Sports Marketing & Media program could enhance their skills and knowledge by continuing their education beyond the bachelor's degree level. In many cases, earning a master's degree could qualify you to pursue upper-level management or executive positions in the sports marketing field.

Master's degrees that you could pursue include but are not limited to:

  • Master of Science in Internet Marketing
  • Master of Fine Arts in Media Design
  • Master of Science in Entertainment Business