BS in Business Administration: New Media & Internet Marketing

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Kaplan University's Bachelor of Science in Business Administration with a career focus area in New Media/Internet Marketing is designed to provide students with a solid foundation in business management, marketing, and internet business and advertising. You may acquire the skills to explore a variety of career opportunities in the field of business and virtual marketing, including entrepreneurship. You can learn more about the Bachelor of Science in Business Administration with a career focus area in New Media/Internet Marketing here.

Frequently Asked Questions

What Kind of Program Is It?

Kaplan University's Bachelor of Science in Business Administration with a career focus area in New Media/Internet Marketing is an online program designed to give students a comprehensive education in business operations, management, and internet marketing strategies. The program covers finance, advertising, internet business fundamentals, and basic accounting. Curriculum also includes instruction in communications, mathematics, accounting, internet business and marketing, virtual advertising, marketing management, and contemporary advertising strategies.

What Are the Prerequisites?

If you are interested in applying to Kaplan University's Bachelor of Science in Business Administration with a career focus area in New Media/Internet Marketing, you should have an active interest in learning about business management, technology, and advertising. Work experience in some area of business is not necessary but can be helpful in understanding the subject matter. Applicants to Kaplan University's programs should have a high school diploma or GED and be a citizen or permanent resident of the U.S. Since the program is offered online, applicants should have access to a computer.

What Are the Course Requirements?

The Bachelor of Science in Business Administration with a career focus area in New Media/Internet Marketing consists of 180 credits. Credit requirements are divided between 33 core credits, 88 major credits, and 59 elective credits. You must complete 4 predetermined marketing electives as part of the career focus area. Specific course requirements could change. If you are interested in enrolling in Kaplan University, speak to an Admissions Representative.

Business Administration with a Career Focus Area in New Media/Internet Marketing Requirements

  • Academic Strategies for the Business Professional
  • Choose one of the following:
    • Accounting for Nonaccounting Majors
    • Accounting I
  • Choose one of the following:
    • Macroeconomics
    • Global Business
  • Microeconomics
  • Business Math
  • Introduction to Management
  • Choose one of the following:
    • Human Resource Management
    • Small Business Management
  • Finance
  • Marketing
  • Managerial Accounting for Business Professionals
  • Choose one of the following:
    • Business Law
    • Ethics and the Legal Environment
  • Organizational Behavior
  • Choose one of the following:
    • Business Process Management
    • Operations Management
  • Choose one of the following:
    • Managerial Economics
    • Corporate Finance
  • Management Policy and Strategy
  • Choose one of the following:
    • Management Capstone Externship
    • Bachelor's Capstone in Management
  • 100/400-level Core Requirements
  • 300/400-level Open Electives
  • Choose one of the following:
    • Marketing Research
    • Marketing Management
    • 300/400-level Marketing Elective
  • Required Electives:
    • Marketing
    • Internet Business Fundamentals
    • Internet Marketing
    • Advertising in the Twenty-First Century
    • Marketing Management

What Are My Post-Graduation Opportunities?

Career Opportunities

After successfully completing Kaplan University's Bachelor of Science in Business Administration with a career focus area in New Media/Internet Marketing, you could pursue entry-level employment opportunities with various businesses or advertising firms. You could also start your own company. You could pursue these types of entry-level positions:

  • Internet marketing consultant
  • Web consultant
  • Marketing representative
  • Sales person
  • Management trainee
  • Small business manager
  • Customer service representative
  • Small business owner

Advanced Degrees

Kaplan University's Bachelor of Science in Business Administration with a career focus area in New Media/Internet Marketing could help prepare you to pursue entry-level employment, or you may choose to further your education at the master's degree level. Master's programs also include various areas of specialization, such as entrepreneurship, marketing, or international business. Here are several possibilities you might consider:

  • Master of Business Administration
  • Master of Business Administration with a specialization in Marketing
  • Master of Science in Accounting
  • Master of Science in Management
  • Master of Science in Information Technology