MBA in Marketing

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If you are seeking an advanced position in marketing and also to expand your knowledge of basic business operations, you might find the education you need by enrolling in Kaplan University's Master of Business Administration with a specialization in Marketing program. Read on for more information about Kaplan University's online MBA - Marketing program.

Frequently Asked Questions

What Kind of Program Is It?

As a student of Kaplan University's online Master of Business Administration with a specialization in Marketing program, you will have the opportunity to study marketing processes and practices in addition to diverse topics regarding business functions. Courses in the marketing specialization cover advertising campaign strategies, marketing research techniques, salesforce building and evaluation, buyer behavior analysis, and promotional strategies. The program's core curriculum emphasizes the development of decision making, strategic thinking, and leadership skills. Courses address basic concepts in financial management, accounting, business communications, human resources, and corporate responsibility.

What Are the Prerequisites?

Before enrolling in the Master of Business Administration with a specialization in Marketing program, you should have current experience in a corporate environment, particularly in marketing, advertising, or public relations. Applicants to Kaplan University's programs should have a high school diploma or GED and be a citizen or permanent resident of the U.S. Since the program is offered online, applicants should have access to a computer.

What Are the Course Requirements?

The Master of Business Administration degree at Kaplan University requires the completion of 76 credits. This includes 60 credits in core courses as well as 16 credits in specialization courses. Specific course requirements are subject to change.

Program Requirements

  • Business Perspectives
  • Business Communications
  • Business Analytics
  • Financial Accounting Principles and Analysis
  • Measurement and Decision Making
  • Strategic Human Resource Management
  • Marketing Management
  • Economics for Global Decision Makers
  • Financial Management
  • Designing, Improving, and Implementing Processes
  • Managing the Value Chain
  • Strategic Management
  • Ethics in Business and Society
  • Leadership Strategies for a Changing World
  • MBA Capstone

Specialization Requirements

  • Advertising
  • Marketing Research
  • Salesforce Management
  • Consumer Behavior

What Could I Do After I Graduate?

Career Opportunities

Upon completion of Kaplan University's Master of Business Administration with a specialization in Marketing program, you could pursue advanced career opportunities in nearly any type of business. You could manage a company's advertising department, public relations programs, or marketing strategies. Positions you could pursue include:

  • Marketing executive
  • Advertising executive
  • Promotions director
  • Public relations manager
  • Sales manager