General Business Communications

If you consider yourself a people person, enjoy working on team projects and have strong public speaking and writing skills, a career in business communication may be right for you. Read on to learn more about education and career options, earnings and job growth for communication experts.

Is Business Communication For Me?

Career Overview

Courses and degree programs in business communication typically include theoretical and practical studies in business management, organizational behavior and intercultural communication. You'll also study the history of media, learn how to write advertising copy and press releases and develop your team-building and leadership skills.

Career Options

A wide range of career options can be found under the umbrella of business communication. If you can see yourself as part of a team that helps different businesses come up with ideas for promotional campaigns, you may be interested in a position as an advertising manager. If organizing corporate events and maintaining relationships with the press seems more your style, you may want to consider a career as a public relations coordinator. If you're passionate about selling products and driven by the competitive nature of the sales industry, you may enjoy working as a sales manager. Potential employers might include advertising agencies, public relations firms, non-profit organizations or government agencies.

Employment and Salary Information

The U.S. Bureau of Labor Statistics (BLS) reported that employment for advertising and promotions managers was expected to increase by a slower-than-average rate nationwide from 2012-2022. An average rate of growth was predicted for marketing, public relations and sales managers during the same 10-year period. In May 2013, the average annual salary for advertising and promotions managers was $112,870, as reported by the BLS. During the same period, marketing and public relations managers earned $133,700 and $112,260, respectively, while sales managers earned $123,150 (www.bls.gov).

How Can I Work in Business Communication?

Education

A postsecondary program in business communication can prepare you for an entry-level career in advertising, public relations, sales and management. Programs are available at both the undergraduate and graduate levels, and many colleges and universities offer business degrees with an emphasis on business communication. Once enrolled, you may learn how to most effectively present information, speak to a variety of audiences, write clearly and develop a convincing argument. You may also study small group communication, finance, strategic management, and marketing principles.

If you choose to pursue a Master of Business Administration (MBA) program, you might study business ethics, leadership in management and corporate finance. Coursework in management information systems and global business communication may also be part of your program.

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