Marketing Analysis and Research

Marketing analysis and research involves applying statistics in a real-world setting. Continue reading to learn about the academic and career opportunities available in marketing analysis and research.

Is Marketing Analysis and Research for Me?

Career Overview

Marketing analysis and research professionals use statistical data to determine what people think so they can make decisions regarding product placement, packaging, advertising and design. They may gather information through polls, surveys or by counting the number of products sold at various stores across the nation. In turn, they sell the information to their clients, or use the information for their own company, to improve sales.

Employment and Salary Information

According to the U.S. Bureau of Labor Statistics (BLS) in May 2013, 430,350 people worked as market research analysts and marketing specialists. An additional 17,370 conducted survey research, and 174,010 worked as marketing managers. The BLS projected that employment of market research analysts would increase by 32% nationwide from 2012-2022, with an 18% increase expected for survey researchers. During the same period, employment of market managers was projected to grow by an average rate of 13%.

As of May 2013, the BLS reported that the median annual salary for market research analysts and marketing specialists was $60,800. In the same month, marketing managers and survey researchers earned $123,220 and $47,720, respectively (www.bls.gov).

How Can I Become a Market Analyst or Researcher?

Educational Requirements

According to the BLS, the minimum requirement for a career in marketing is a bachelor's degree, which can lead to positions in advertising, promotions, public relations or product management. With a bachelor's degree in marketing, you can conduct surveys or pursue entry-level research work. A master's degree in market research is sufficient to teach business or marketing courses at a community college. However, completion of a doctoral program in marketing research is necessary for most university instructional positions. Graduate programs can lead to opportunities gathering technical data for research and analysis purposes and may be necessary for a management career.

Curriculum

As a marketing student, you'll study strategic marketing techniques and learn how to use statistics to predict market trends. Through studies in consumer behavior, public relations and advertising, you'll acquire a more complete picture of the roles marketing professionals fill in the business world. You'll learn to create a marketing plan and explore how brands affect price and quality in the eyes of the consumer. Most programs allow for real-world experiences in the form of internships and consulting opportunities.

Required Skills

Successful marketing professionals are detail-oriented, able to work well under pressure and have excellent people skills, according to the BLS.

Related Articles for Marketing Analysis and Research

View More Articles

Related Videos

  • Marketing Degree Options - Video

    Interested in working in a fast-paced environment where you can help enhance an organization's profitability and public image? If so, earning a degree in Marketing may be right for you. These academic programs can prepare you for sales, advertising, public relations, retail and publicity positions in a wide range of industries. Learn more about whether earning a Marketing degree might right for you.
  • Fashion Marketing Degrees - Video

    Degree programs in Fashion Marketing seek to bridge the gap between creativity and business by teaching students about fashion design and marketing. Students who earn a Fashion Marketing degree can enter a number of exciting careers in the fashion industry.

Popular Schools

  • ITT Technical Institute

    ITT Technical Institute responds quickly to information requests through this website.

    Popular programs at ITT Technical Institute:

    • Master
    • Bachelor Degrees
    • Associate Programs

    Online and Campus-Based Programs Available:

    View All Locations
    • Anywhere: Online Campus
    • Indiana: Online Campus, Indianapolis
  • Full Sail University

    Full Sail University responds quickly to information requests through this website.

    Popular programs at Full Sail University:

    Online and Campus-Based Programs Available:

    View All Locations
    • Anywhere: Online Campus
    • Florida: Online Campus, Winter Park
  • Southern New Hampshire University

    Southern New Hampshire University responds quickly to information requests through this website.

    Popular programs at Southern New Hampshire University:

    Online Programs Available

  • University of Phoenix

    University of Phoenix responds quickly to information requests through this website.

    Popular programs at University of Phoenix:

    Online and Campus-Based Programs Available:

    View All Locations
    • Anywhere: Online Campus
    • Arizona: Online Campus, Tempe, Tucson
    • California: Online Campus, Tempe, Tucson, Costa Mesa, Fresno, Sacramento, San Diego, San Jose
    • Colorado: Online Campus, Tempe, Tucson, Costa Mesa, Fresno, Sacramento, San Diego, San Jose, Colorado Springs, Lone Tree
    • Columbia (D.C.): Online Campus, Tempe, Tucson, Costa Mesa, Fresno, Sacramento, San Diego, San Jose, Colorado Springs, Lone Tree, Washington
    • Florida: Online Campus, Tempe, Tucson, Costa Mesa, Fresno, Sacramento, San Diego, San Jose, Colorado Springs, Lone Tree, Washington, Ft Lauderdale, Jacksonville, Orlando, Temple Terrace
    • Georgia: Online Campus, Tempe, Tucson, Costa Mesa, Fresno, Sacramento, San Diego, San Jose, Colorado Springs, Lone Tree, Washington, Ft Lauderdale, Jacksonville, Orlando, Temple Terrace, Augusta, Columbus, Sandy Springs
    • Hawaii: Online Campus, Tempe, Tucson, Costa Mesa, Fresno, Sacramento, San Diego, San Jose, Colorado Springs, Lone Tree, Washington, Ft Lauderdale, Jacksonville, Orlando, Temple Terrace, Augusta, Columbus, Sandy Springs, Honolulu
    • Illinois: Online Campus, Tempe, Tucson, Costa Mesa, Fresno, Sacramento, San Diego, San Jose, Colorado Springs, Lone Tree, Washington, Ft Lauderdale, Jacksonville, Orlando, Temple Terrace, Augusta, Columbus, Sandy Springs, Honolulu, Schaumburg
    • Indiana: Online Campus, Tempe, Tucson, Costa Mesa, Fresno, Sacramento, San Diego, San Jose, Colorado Springs, Lone Tree, Washington, Ft Lauderdale, Jacksonville, Orlando, Temple Terrace, Augusta, Columbus, Sandy Springs, Honolulu, Schaumburg, Indianapolis
    • Louisiana: Online Campus, Tempe, Tucson, Costa Mesa, Fresno, Sacramento, San Diego, San Jose, Colorado Springs, Lone Tree, Washington, Ft Lauderdale, Jacksonville, Orlando, Temple Terrace, Augusta, Columbus, Sandy Springs, Honolulu, Schaumburg, Indianapolis, Baton Rouge, Metairie
    • Massachusetts: Online Campus, Tempe, Tucson, Costa Mesa, Fresno, Sacramento, San Diego, San Jose, Colorado Springs, Lone Tree, Washington, Ft Lauderdale, Jacksonville, Orlando, Temple Terrace, Augusta, Columbus, Sandy Springs, Honolulu, Schaumburg, Indianapolis, Baton Rouge, Metairie, Braintree
    • Maryland: Online Campus, Tempe, Tucson, Costa Mesa, Fresno, Sacramento, San Diego, San Jose, Colorado Springs, Lone Tree, Washington, Ft Lauderdale, Jacksonville, Orlando, Temple Terrace, Augusta, Columbus, Sandy Springs, Honolulu, Schaumburg, Indianapolis, Baton Rouge, Metairie, Braintree, Columbia
    • Michigan: Online Campus, Tempe, Tucson, Costa Mesa, Fresno, Sacramento, San Diego, San Jose, Colorado Springs, Lone Tree, Washington, Ft Lauderdale, Jacksonville, Orlando, Temple Terrace, Augusta, Columbus, Sandy Springs, Honolulu, Schaumburg, Indianapolis, Baton Rouge, Metairie, Braintree, Columbia, Detroit
    • Minnesota: Online Campus, Tempe, Tucson, Costa Mesa, Fresno, Sacramento, San Diego, San Jose, Colorado Springs, Lone Tree, Washington, Ft Lauderdale, Jacksonville, Orlando, Temple Terrace, Augusta, Columbus, Sandy Springs, Honolulu, Schaumburg, Indianapolis, Baton Rouge, Metairie, Braintree, Columbia, Detroit, St Louis Park
    • Missouri: Online Campus, Tempe, Tucson, Costa Mesa, Fresno, Sacramento, San Diego, San Jose, Colorado Springs, Lone Tree, Washington, Ft Lauderdale, Jacksonville, Orlando, Temple Terrace, Augusta, Columbus, Sandy Springs, Honolulu, Schaumburg, Indianapolis, Baton Rouge, Metairie, Braintree, Columbia, Detroit, St Louis Park, Kansas City, Maryland Heights
    • North Carolina: Online Campus, Tempe, Tucson, Costa Mesa, Fresno, Sacramento, San Diego, San Jose, Colorado Springs, Lone Tree, Washington, Ft Lauderdale, Jacksonville, Orlando, Temple Terrace, Augusta, Columbus, Sandy Springs, Honolulu, Schaumburg, Indianapolis, Baton Rouge, Metairie, Braintree, Columbia, Detroit, St Louis Park, Kansas City, Maryland Heights, Charlotte
    • New Jersey: Online Campus, Tempe, Tucson, Costa Mesa, Fresno, Sacramento, San Diego, San Jose, Colorado Springs, Lone Tree, Washington, Ft Lauderdale, Jacksonville, Orlando, Temple Terrace, Augusta, Columbus, Sandy Springs, Honolulu, Schaumburg, Indianapolis, Baton Rouge, Metairie, Braintree, Columbia, Detroit, St Louis Park, Kansas City, Maryland Heights, Charlotte, Jersey City
    • New Mexico: Online Campus, Tempe, Tucson, Costa Mesa, Fresno, Sacramento, San Diego, San Jose, Colorado Springs, Lone Tree, Washington, Ft Lauderdale, Jacksonville, Orlando, Temple Terrace, Augusta, Columbus, Sandy Springs, Honolulu, Schaumburg, Indianapolis, Baton Rouge, Metairie, Braintree, Columbia, Detroit, St Louis Park, Kansas City, Maryland Heights, Charlotte, Jersey City, Albuquerque
    • Nevada: Online Campus, Tempe, Tucson, Costa Mesa, Fresno, Sacramento, San Diego, San Jose, Colorado Springs, Lone Tree, Washington, Ft Lauderdale, Jacksonville, Orlando, Temple Terrace, Augusta, Columbus, Sandy Springs, Honolulu, Schaumburg, Indianapolis, Baton Rouge, Metairie, Braintree, Columbia, Detroit, St Louis Park, Kansas City, Maryland Heights, Charlotte, Jersey City, Albuquerque, Las Vegas
    • Ohio: Online Campus, Tempe, Tucson, Costa Mesa, Fresno, Sacramento, San Diego, San Jose, Colorado Springs, Lone Tree, Washington, Ft Lauderdale, Jacksonville, Orlando, Temple Terrace, Augusta, Columbus, Sandy Springs, Honolulu, Schaumburg, Indianapolis, Baton Rouge, Metairie, Braintree, Columbia, Detroit, St Louis Park, Kansas City, Maryland Heights, Charlotte, Jersey City, Albuquerque, Las Vegas, Beachwood
    • Oregon: Online Campus, Tempe, Tucson, Costa Mesa, Fresno, Sacramento, San Diego, San Jose, Colorado Springs, Lone Tree, Washington, Ft Lauderdale, Jacksonville, Orlando, Temple Terrace, Augusta, Columbus, Sandy Springs, Honolulu, Schaumburg, Indianapolis, Baton Rouge, Metairie, Braintree, Columbia, Detroit, St Louis Park, Kansas City, Maryland Heights, Charlotte, Jersey City, Albuquerque, Las Vegas, Beachwood, Tigard
    • Pennsylvania: Online Campus, Tempe, Tucson, Costa Mesa, Fresno, Sacramento, San Diego, San Jose, Colorado Springs, Lone Tree, Washington, Ft Lauderdale, Jacksonville, Orlando, Temple Terrace, Augusta, Columbus, Sandy Springs, Honolulu, Schaumburg, Indianapolis, Baton Rouge, Metairie, Braintree, Columbia, Detroit, St Louis Park, Kansas City, Maryland Heights, Charlotte, Jersey City, Albuquerque, Las Vegas, Beachwood, Tigard, Philadelphia
    • Puerto Rico: Online Campus, Tempe, Tucson, Costa Mesa, Fresno, Sacramento, San Diego, San Jose, Colorado Springs, Lone Tree, Washington, Ft Lauderdale, Jacksonville, Orlando, Temple Terrace, Augusta, Columbus, Sandy Springs, Honolulu, Schaumburg, Indianapolis, Baton Rouge, Metairie, Braintree, Columbia, Detroit, St Louis Park, Kansas City, Maryland Heights, Charlotte, Jersey City, Albuquerque, Las Vegas, Beachwood, Tigard, Philadelphia, Guaynabo
    • Tennessee: Online Campus, Tempe, Tucson, Costa Mesa, Fresno, Sacramento, San Diego, San Jose, Colorado Springs, Lone Tree, Washington, Ft Lauderdale, Jacksonville, Orlando, Temple Terrace, Augusta, Columbus, Sandy Springs, Honolulu, Schaumburg, Indianapolis, Baton Rouge, Metairie, Braintree, Columbia, Detroit, St Louis Park, Kansas City, Maryland Heights, Charlotte, Jersey City, Albuquerque, Las Vegas, Beachwood, Tigard, Philadelphia, Guaynabo, Chattanooga, Cordova, Nashville
    • Texas: Online Campus, Tempe, Tucson, Costa Mesa, Fresno, Sacramento, San Diego, San Jose, Colorado Springs, Lone Tree, Washington, Ft Lauderdale, Jacksonville, Orlando, Temple Terrace, Augusta, Columbus, Sandy Springs, Honolulu, Schaumburg, Indianapolis, Baton Rouge, Metairie, Braintree, Columbia, Detroit, St Louis Park, Kansas City, Maryland Heights, Charlotte, Jersey City, Albuquerque, Las Vegas, Beachwood, Tigard, Philadelphia, Guaynabo, Chattanooga, Cordova, Nashville, Austin, Dallas, Houston, San Antonio
    • Utah: Online Campus, Tempe, Tucson, Costa Mesa, Fresno, Sacramento, San Diego, San Jose, Colorado Springs, Lone Tree, Washington, Ft Lauderdale, Jacksonville, Orlando, Temple Terrace, Augusta, Columbus, Sandy Springs, Honolulu, Schaumburg, Indianapolis, Baton Rouge, Metairie, Braintree, Columbia, Detroit, St Louis Park, Kansas City, Maryland Heights, Charlotte, Jersey City, Albuquerque, Las Vegas, Beachwood, Tigard, Philadelphia, Guaynabo, Chattanooga, Cordova, Nashville, Austin, Dallas, Houston, San Antonio, Salt Lake City
    • Virginia: Online Campus, Tempe, Tucson, Costa Mesa, Fresno, Sacramento, San Diego, San Jose, Colorado Springs, Lone Tree, Washington, Ft Lauderdale, Jacksonville, Orlando, Temple Terrace, Augusta, Columbus, Sandy Springs, Honolulu, Schaumburg, Indianapolis, Baton Rouge, Metairie, Braintree, Columbia, Detroit, St Louis Park, Kansas City, Maryland Heights, Charlotte, Jersey City, Albuquerque, Las Vegas, Beachwood, Tigard, Philadelphia, Guaynabo, Chattanooga, Cordova, Nashville, Austin, Dallas, Houston, San Antonio, Salt Lake City, Arlington, Glen Allen
    • Washington: Online Campus, Tempe, Tucson, Costa Mesa, Fresno, Sacramento, San Diego, San Jose, Colorado Springs, Lone Tree, Washington, Ft Lauderdale, Jacksonville, Orlando, Temple Terrace, Augusta, Columbus, Sandy Springs, Honolulu, Schaumburg, Indianapolis, Baton Rouge, Metairie, Braintree, Columbia, Detroit, St Louis Park, Kansas City, Maryland Heights, Charlotte, Jersey City, Albuquerque, Las Vegas, Beachwood, Tigard, Philadelphia, Guaynabo, Chattanooga, Cordova, Nashville, Austin, Dallas, Houston, San Antonio, Salt Lake City, Arlington, Glen Allen, Tukwila
    • Wisconsin: Online Campus, Tempe, Tucson, Costa Mesa, Fresno, Sacramento, San Diego, San Jose, Colorado Springs, Lone Tree, Washington, Ft Lauderdale, Jacksonville, Orlando, Temple Terrace, Augusta, Columbus, Sandy Springs, Honolulu, Schaumburg, Indianapolis, Baton Rouge, Metairie, Braintree, Columbia, Detroit, St Louis Park, Kansas City, Maryland Heights, Charlotte, Jersey City, Albuquerque, Las Vegas, Beachwood, Tigard, Philadelphia, Guaynabo, Chattanooga, Cordova, Nashville, Austin, Dallas, Houston, San Antonio, Salt Lake City, Arlington, Glen Allen, Tukwila, Milwaukee
  • Walden University

    Walden University responds quickly to information requests through this website.

    Popular programs at Walden University:

    Online Programs Available

  • Northcentral University

    Northcentral University responds quickly to information requests through this website.

    Popular programs at Northcentral University:

    Online Programs Available

  • Baker College Online

    Baker College Online responds quickly to information requests through this website.

    Popular programs at Baker College Online:

    Online Programs Available

  • Kaplan University

    Kaplan University responds quickly to information requests through this website.

    Popular programs at Kaplan University:

    Online Programs Available

  • Colorado Technical University

    Colorado Technical University responds quickly to information requests through this website.

    Popular programs at Colorado Technical University:

    • Doctoral
    • Master
    • Bachelor Degrees
    • Associate Programs

    Online Programs Available

  • Ashford University

    Ashford University responds quickly to information requests through this website.

    Popular programs at Ashford University:

    Online Programs Available

  • TCI College

    TCI College responds quickly to information requests through this website.

    Popular programs at TCI College:

    • Certificates

    Campus Locations:

    • New York: New York
  • Brandman University

    Brandman University responds quickly to information requests through this website.

    Popular programs at Brandman University:

    • Master
    • Bachelor Degrees
    • Certificates

    Campus-Based Programs Available:

    View All Locations
    • California: Culver City, Fairfield, Hanford, Irvine, Menifee, Monterey, Ontario, Palm Desert, Palmdale, Riverside, Roseville, Salida, San Diego, Santa Clarita, Santa Maria, Victorville, Visalia, Walnut Creek, Yuba City, Yucaipa
    • Washington: Culver City, Fairfield, Hanford, Irvine, Menifee, Monterey, Ontario, Palm Desert, Palmdale, Riverside, Roseville, Salida, San Diego, Santa Clarita, Santa Maria, Victorville, Visalia, Walnut Creek, Yuba City, Yucaipa, Lacey
  • Indiana Wesleyan University

    Indiana Wesleyan University responds quickly to information requests through this website.

    Popular programs at Indiana Wesleyan University:

    • Master
    • Bachelor Degrees
    • Associate Programs

    Online and Campus-Based Programs Available:

    View All Locations
    • Illinois: Naperville
    • Indiana: Naperville, Fort Wayne, Indianapolis, Online Campus, Merrillville
    • Kentucky: Naperville, Fort Wayne, Indianapolis, Online Campus, Merrillville, Louisville
    • Ohio: Naperville, Fort Wayne, Indianapolis, Online Campus, Merrillville, Louisville, Cleveland, Independence, Mayfield Heights
  • Liberty University

    Liberty University responds quickly to information requests through this website.

    Popular programs at Liberty University:

    Online Programs Available

  • Grantham University

    Grantham University responds quickly to information requests through this website.

    Popular programs at Grantham University:

    • Master
    • Bachelor Degrees
    • Associate Programs

    Online Programs Available