Textile marketing managers oversee the analysis of pricing and consumer demand of fabrics, clothing and other textile products. Learn about industry employment growth, related degree programs and courses of study.
The textile industry produces a variety of finished fabric products, such as clothing and upholstery. Key industry players include marketing managers, who work with product development and market research specialists to estimate consumer demand, analyze trends and develop pricing strategies for fabric goods. As popular clothing styles are constantly changing, marketing managers employed in the fashion industry must keep up with the latest apparel and accessories trends.
In general, marketing managers are responsible for hiring lower-level staff members and assigning duties. Good communication skills are important, especially when working with other professionals on a daily basis. Many marketing managers were former sales or advertising employees before being promoted to management.
The U.S. Bureau of Labor Statistics (BLS) reported that employment of marketing managers in general would grow by 13% from 2012 to 2022, which is about as fast as the average for all occupations. Due to the importance of the position, this is a relatively secure field, where marketing managers are less likely to see their jobs downsized or outsourced than those employed in other management positions. Applicants who are college graduates and demonstrate creativity should have the best job opportunities. As of May 2013, marketing managers earned a median annual salary of $123,220, as reported by the BLS (www.bls.gov).
Most employers in the textile industry prefer to hire applicants who have at least a bachelor's degree in business with an emphasis on marketing. Although a bachelor's degree in business marketing can prepare you for a marketing management career, a marketing program specifically tailored for the textile industry may be your best option. Core coursework can include topics in apparel production, color science, purchasing and consumer behavior. You may also learn how to create advertising campaigns, acquire strategic marketing techniques and pursue internships at cooperating fashion companies and organizations.
Some employers may require you to have a master's degree in marketing before considering you for a top management position. Course options for graduate students might include topics in brand management, forecasting methods, pricing policy, antitrust marketing laws and interactive marketing. Graduate degree-seekers may also complete an independent study project or a thesis, usually under the supervision of a faculty member or advisor.
Certifications are becoming more common for marketing managers. For example, textile marketing managers might earn the Professional Certified Marketer (PCM) credential by passing a series of exams that cover marketing concepts.