Media-related communications can take a variety of forms, including advertising, mass media, public relations or television. Read on to learn more about career options and salaries, as well as the degree programs that can help you prepare for a career in media communications.
Media-related communications specialists deliver messages to audiences. The details of how they deliver information and the audience they target depend on their specific field. Areas of specialization may include broadcasting (radio, TV, film and the Web), public relations and journalism. You might also consider a career as an advertising professional, creating TV commercials for new products, or pursue a position as an on-screen news reporter or member of a camera crew.
According to the U.S. Bureau of Labor Statistics (BLS), broadcast news analysts had an average yearly income of $84,710 as of 2013. In the same year, reporters and correspondents earned an average yearly salary of $44,360, while radio and television announcers averaged $41,800 a year (www.bls.gov).
According to the BLS, a college degree in media studies can be key for landing a job in the field. Hands-on experience obtained through internships, college publications and stations can also help you start a career. Programs can be found at the undergraduate and graduate levels and typically include topics in journalism, emerging media, communications and marketing.
If you'd like to become a news reporter or analyst, completion of a journalism program may help you acquire the writing, research and other trade skills you need to secure a position. The internships and industry experiences found in a broadcasting program may also pave the way for a career in radio, television or new media. If advertising and public relations appeal to you, earning a degree in marketing or a similar field of study might qualify you for entry-level jobs at some firms.