Advertising Manager Jobs: Career and Salary Facts

Research what it takes to become an advertising manager. Learn about education requirements, job outlook and salary to find out if this is the career for you. Schools offering Advertising degrees can also be found in these popular choices.

What Is an Advertising Manager?

Advertising managers lead a creative team in the development of marketing materials and promotional campaigns for their clients. They need to have a creative mindset, strong communication skills and excellent project management abilities. Advertising managers are responsible for creating promotional interest among the potential buyers of their product, and may liaise between the client and their team in order to develop the strongest possible campaign. They need to be good at interpreting and communicating the needs and feedback of their client. In big companies with large-scale projects there may be more than one advertising manager, all with different responsibilities.

Find out more about the typical duties, education requirements and employment outlook in the chart below.

Degree Required Bachelor's degree
Education Field of Study Advertising, marketing or journalism
Key Responsibilities Develop and implement advertising campaigns, negotiate contracts, analyze market research and price points
Job Growth (2014-2024) 5% for advertising and promotions managers*
Average Salary (2015) $113,610 for advertising and promotions managers*

Source: *U.S. Bureau of Labor Statistics

What Will My Job Duties Be?

Your day-to-day duties as an advertising manager could include numerous meetings with creative staff, clients and the finance department. Generally, your role is to act as a liaison between the various groups, ensuring that the project direction is clear and work is being completed according to plan. You may work with one client or several, depending upon the type and size of your agency. Specific tasks may include inspecting advertising copy, reviewing promotional material, preparing budgets, negotiating contracts and assessing staffing needs.

What Education and Experience Do I Need?

While a college degree isn't required for a management position, O*NET OnLine maintained that 54% of advertising managers had bachelor's degrees in 2015 (www.onetonline.org). Common majors include advertising or journalism. Consumer behavior, market research, sales and marketing are key areas of study.

Generally, to achieve a managerial position, you'll need to start in an entry-level position, such as a product or advertising specialist. The requisite experience needed in order to receive promotions to higher level-positions varies depending upon the size and type of agency.

What Kind of Job Prospects Should I Expect?

According to the U.S. Bureau of Labor Statistics (BLS), employment for advertising and promotions managers was expected to rise 5% during the 2014-2024 decade (www.bls.gov). Industries employing advertising managers vary. Most jobs are available in advertising and public relations. Other employers include newspapers, magazine publishers and professional organizations.

What Could I Expect to Earn?

The salary for an advertising manager varies by industry and location. According to the BLS, the mean wage was $113,610 in 2015. However, the same report stated that for those working at advertising and public relations agencies, the annual mean wage was $133,300. Advertising managers in New York state earned the highest average salary of $180,850 in 2015, per the BLS.

What Are Some Related Alternative Careers?

There are several different paths that may appeal to those thinking of becoming an advertising manager. You may also want to look into becoming an art director and overseeing all of the artistic aspects of an advertising campaign or visual project, a career that requires both management and creative abilities. Another option is to become a financial manager, a position that involves managing the finances of a business, including developing financial strategies for the organization as a whole. Both of these career paths are open to people who have earned a bachelor's degree in advertising, marketing, or a related field.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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