Assistant Sales Manager Jobs: Career and Salary Facts

Research what it takes to become an assistant sales manager. Learn about education requirements, job duties, average wages and job outlook to find out if this is the career for you. Schools offering Sales & Marketing degrees can also be found in these popular choices.

What Is an Assistant Sales Manager?

Assistant sales managers oversee the daily operations of the businesses they work for, in addition to resolving customer complaints and training staff. They help the sales manager prepare budgets, approve purchases and analyze sales data. These professionals may set goals for sales representatives, assign sales territories and plan training programs for the sales team to focus on different skill sets.

Assistant sales managers also predict the sales and profitability of different goods, help decide pricing and discounts and observe customer preferences. Although their duties vary depending on their place of employment, most assistant sales managers work closely with their sales teams as well as marketing staff to make their organization the most money possible. Find out more about how to enter this field in the chart below.

Degree Required Bachelor's degree is preferred, but an associate's degree or high school diploma may also be acceptable
Education Field of Study Business administration
Training Required College internships are commonplace
Key Skills Customer service, leadership skills
Job Growth (2018-2028) 5% for sales managers*
Median Salary (2019) $48,558 for assistant sales managers**

Source: *U.S. Bureau of Labor Statistics, **

What Education Do I Need to Become an Assistant Sales Manager?

Many employers seek assistant sales managers who have previous experience working in the field. A bachelor's degree might be necessary, but some employers hire applicants with a high school diploma or associate's degree. An internship at a retail store during your college education can help you find work once you've graduated.

What Job Responsibilities Might I Have?

Your exact job duties depend upon the size of the firm and what type of company employs you. Assistant sales managers need skills in sales and leadership and a thorough understanding of your employer's operations and practices.

You might monitor and schedule deliveries. You could take a hands-on role with customers, including making sure their invoices are paid, responding to their queries and explaining your company's prices and merchandise. Assistant sales managers might also be responsible for adhering to safety protocols.

What Are My Advancement Prospects?

According to the U.S. Bureau of Labor Statistics (BLS), most sales managers are promoted from within the company, and they manage the sales of products or goods to consumers ( If you become a sales manager, your job responsibilities could include overseeing sales districts and setting goals. You might create training plans for the sales staff.

Sales managers can show their competency and gain an advantage over competitors by earning certification from a professional association. Seeking continuing education or attending management training will boost your promotion opportunities, the BLS said. Many companies want their sales managers to possess a bachelor's degree or a master's degree in business administration. According to the BLS, a bachelor's degree in science or engineering combined with an MBA is desired by many high-tech companies for their sales managers.

What Salary Might I Earn? reported that the middle 80% of assistant sales managers earned between $31,000 and $78,000 annually in November 2019. Pay varied widely based on experience. Most entry-level assistant sales managers made a median salary of $41,039 during the same year, but most of those with 10-20 years experience earned a median salary of $55,327. Mid-career assistant sales managers made a median yearly salary of $53,369 as well, as reported in 2019.

What Are Some Related Alternative Careers?

Advertising, promotions, and marketing managers, market research analysts and sales engineers are some of the related careers that typically require a bachelor's degree. Advertising, promotions, and marketing managers work closely with sales managers to advertise and spark interest in various products. Market research analysts keep a close eye on the market to help organizations determine what products and services are in demand and what consumers are willing to pay for them. Sales engineers specialize in selling high-tech, complex and scientific products or services, and they explain how the products work to potential customers.

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