Bachelors Degree in Advertising Management

A bachelor's degree program in advertising management can prepare you to budget, plan and coordinate advertising campaigns. Get information on the courses you'll take, opportunities for online study and jobs you may be eligible for with this degree. Schools offering Advertising degrees can also be found in these popular choices.

What Courses Will I Take in an Advertising Management Bachelor's Degree Program?

Advertising management majors will take courses that focus on the business side of the advertising industry. You will develop analytical and decision making skills that will allow you to understand campaign planning and budgeting, as well as how to coordinate all services associated with the campaign. Your curriculum will consist of courses such as:

  • Consumer behavior
  • Advertising principles
  • Marketing principles
  • Public relations
  • Ad campaign planning
  • Account management
  • Media strategies
  • Creative strategies
  • Market research

Common Courses Media planning, communications management, business ethics, public relations
Online Degree RequirementsInternet access, design software, digital camera
Career Options Advertising associate, campaign strategist, account manager
Median Salary (2018)$117,130* (for advertising and promotions managers)
Job Outlook (2016-26)5%* (for all advertising and promotions managers)

Source: *U.S. Bureau of Labor Statistics

What's the Difference Between Advertising Majors and Advertising Management Majors?

Unlike advertising management programs, an advertising bachelor's degree program consists of courses that instruct in the creative side of the business. Additionally, the curriculum also includes some courses covering the business aspects of the advertising industry. Coursework will include the areas of concept development, copy writing, marketing and public relations through classes such as:

  • Color theory
  • Branding
  • Graphic design
  • Consumer behavior
  • Communications law
  • Copyright law
  • Advertising ethics
  • Media planning
  • Business technology
  • Financial management

Can I Earn This Degree Online?

Online degrees in advertising management are not available; however there are a few online programs in advertising. Most online advertising degree programs require you to own specific design software packages, computer hardware and a digital camera that would be an additional cost to the student. Coursework is usually delivered via the Internet and multimedia presentations. You can participate in group discussions through classroom message boards.

What Can I Do with the Degree?

Most advertising agencies require at least a bachelor's degree for entry-level positions. Many graduates begin their career in the account management or media departments of advertising agencies. Positions in the creative departments of agencies typically require on-the-job experience in addition to a degree. Some job titles that graduates of a bachelor's degree program in advertising management may hold include:

  • Media representative
  • Account manager
  • Media planner

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

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