Online Bachelor's Degree in Retail Merchandising and Management

Find out what courses you can take in a retail merchandising and management program. Learn about the skills you could obtain and employers who might want applicants with these degrees. Schools offering Fashion Design degrees can also be found in these popular choices.

What Is an Online Bachelor's Degree in Retail Merchandising and Management?

You may find that these programs are rare and primarily offered through private, for-profit institutions. Programs, such as the Bachelor of Science (B.S.) in Retail Management or B.S. in Retailing with a concentration in fashion merchandising, can prepare you for management, leadership or supervisory positions in retail.

During the course of study, you may decide to focus on different specializations, including buying, fashion marketing and business administration. The online format of these degree programs can allow you to gain retail experience while completing your studies as a full- or part-time student.

Online Availability Online programs are rare; for-profit schools are most likely to offer these programs
Common Courses Marketing techniques, accounting, retail management, inventory control, advertising
Possible Careers Product buyer, store manager, regional manager, store planner, sales manager

What Will I Learn?

Through an online bachelor's degree program, you will take courses that teach you the basics of retail merchandising, fashion and management, as well as sales trends, marketing, accounting, retail promotions and current retail strategies. You can also learn inventory control and how to administer successful management practices.

Your online studies can help you develop communication, management and leadership skills. Some programs offer internship opportunities, which you may be required to complete in-person. In addition to general education courses, you may also complete core or elective courses similar to the following:

  • Consumer behavior
  • Advertising
  • Media planning and buying
  • Human resources management
  • Retail math
  • Fashion history
  • Store planning and lease management
  • Introduction to manufacturing

Where Can I Work?

You can pursue a variety of retail positions, such as a store or regional manager, buyer, sales manager or store planner. You may work in designer showrooms, retail stores, boutiques, corporate headquarters or other areas of retail. The U.S. Bureau of Labor Statistics (BLS) predicted that employment for retail sales managers would increase by 5% between 2014 and 2024, while employment for buyers would increase by 2% over the same period.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
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