Broadcast Negotiator: Salary and Career Facts

Research what it takes to become a broadcast negotiator. Learn about education requirements, job duties, salary and job outlook to find out if this is the career for you. Schools offering Radio Broadcasting degrees can also be found in these popular choices.

What Does a Broadcast Negotiator Do?

A broadcast negotiator, also called a media buyer or planner, is a marketing professional. Their main career goal is to sell advertising services and spaces to companies and individuals. They often go out and actively seek clients who may benefit from advertising services. When meeting with clients they need to be knowledgeable of their services, so that they can describe them to clients and convince them of their value. After negotiators convince clients to pursue their services they continue meeting, demonstrating proofs of advertisements, assembling promotional plans and processing paperwork. The following table lists the general requirements for a career in this field.

Degree Required Bachelor's degree
Education Field of Study Marketing
Key Skills Creativity, friendliness, organization
Projected Job Outlook (2018-2028) 2% decline (for all advertising sales agents)*
Median Salary (2018) $51,740 (for all advertising sales agents)*

Source: *U.S. Bureau of Labor Statistics

What Is the Job Description of a Broadcast Negotiator?

Developing strategies, cultivating relationships and creating strong marketing campaigns will be parts of your job as a broadcast negotiator. You will help clients secure top advertising spots, outshine the competition and run successful marketing campaigns. You might use relationships you've developed with media outlets and representatives to negotiate and secure prime marketing opportunities for your clients.

You may also research options, strategies and opportunities to determine the best choices for your clients based upon your their needs. To determine the right strategies, you may meet with clients to discuss their plans and needs, research the competition and determine the right budget.

In addition to working closely with clients, you may also work with creative teams to develop and optimize campaigns. You may also have to work with other teams or people to develop marketing schedules, ensure proper placement of advertising and manage media orders.

What Requirements Must I Meet?

Employers want you to have a bachelor's degree in marketing, advertising or a related business area. Some employers may require you to attend seminars and conferences or to take continuing education courses to stay current with trends in the field.

Employers typically require some experience in media planning or buying. The experience requirement may range from 1-5 years. Experience in the media industry, in a creative department or with an advertising agency may also be accepted.

Employers also prefer you to have experience in managing accounts and negotiating. It's also usually required by employers that you can demonstrate the ability to multitask and work with demanding deadlines. Proficiency in computer, specifically in word processing, spreadsheet and e-mail programs, is another common job requirement.

How Much Can I Earn?

According to the U.S. Bureau of Labor Statistics (BLS), the median salary for advertising sales agents was $51,740, as of May 2018. reported the median salary for media buyers was $47,710 in 2019. Salaries ranged from $35,000-$65,000.

What Are Some Related Alternative Careers?

Related to broadcast negotiators, advertising, promotions and marketing managers oversee and direct advertising and marketing departments. They play a role in all levels of the promotions process, working with financial clerks, art directors and sales agents. They may pursue this career with a bachelor's degree and extensive work experience under their belts. On the sales side of the career, broadcast negotiators are related to insurance sales agents. Like broadcast negotiators, insurance sales agent may actively seek out clients, explain services and help fill out paperwork. These professionals may get by with a high school diploma or equivalent, though a bachelor's degree is required by some employers.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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